Google’s Vishwanath Ramarao joins Acko as Chief Technology & Product Officer
Ramarao will lead Acko's technology and product strategy, with a focus on customer-driven innovation
Date-wise News
Wok Express rebrands as Chinese Wok
The rebranding is aimed at honing the brand's focus on its Chinese cuisine offering
Manisha Lath Gupta exits as Uber India's Marketing Head
Gupta was appointed as Uber's Marketing Head in March last year and oversaw marketing initiatives for Rides and Eats Business for India and South Asia
Timex captures the beauty of the night sky with new Celestial Opulence range of watches
The collection comprises of two types of watches – Celestial Opulence Automatic and Celestial Opulence Crystal
Concept PR appoints Kapil Unnikrishnan to lead the Digital business
Prior to this, Unnikrishnan was associated with Mindshare as Director of Social Media
POGO appoints Value 360 Communications as brand communications partner
The agency will be responsible for planning, managing, and supporting all PR-related activities for POGO in India
Tamil comedy show Kalaka Povathu Yaaru 9 to be back on VIJAY TV
The show will be aired from February 9 every Sunday
Voice technology market to cross Rs 210 crore by 2020 end: WATConsult report
The report states that 60% of smartphone users give voice commands to Google Assistant for results on queries and navigation while travelling
SPN enters into licensing agreement with The Indian Performing Right Society
Sony Pictures Networks India will thus be able to utilise the IPRS music bank for its broadcast and digital business verticals in India
Independent journalist Ravi Subbaiah passes away
Subbaiah was a Navi Mumbai-based journalist who overcame his physical disabilities to set up a Cable TV information service – NMTV
Lowe Lintas appoints Puneet Kapoor as Regional Creative Officer
Prior to his appointment, Kapoor was the Head of Creative, South at McCann Worldgroup
FilterCopy the most-viewed Instagram profile of 2019: Vidooly
The short-form video channel raced past Akshay Kumar and Virat Kohli, gaining more than 923 million views last year
Wavemaker bags media duties for grocery delivery platform Supr Daily
As part of the media mandate, Wavemaker will handle all offline media duties for Supr Daily
80% of brands plan to spend more on Influencer Marketing in 2020: Buzzoka report
Instagram reigned supreme as the best platform for brand custodians according to the third edition of Buzzoka's Influencer Marketing Outlook
Madison Media & Madison Turnt help TATA Salt curate campaign to fight pollution
Mobile Tata Salt Therapy rooms were stationed at prominent locations in the national capital
MX Player ties up with OnePlus for smart TV series
This collaboration will enable the viewers to watch MX Player’s premium web series like Queen, Hello Mini, Madhuri Talkies, and TV shows like Bold and Beautiful on OnePlus TV Q1 series
Spotify’s Total Monthly Active Users up 31% Y O Y
Its ad-supported revenue stands has increased 23% Y O Y
Cheryl Png & Stanley Fernandes elevated as territory distribution leads for BBC Studios
The duo will work across Affiliate Sales, Digital Sales and Content Sales in Asia Pacific
Pocket Aces appoints Vidyuth Bhandary as VP, Content Production & Design
Bhandary has spent over two decades in the content ecosystem with stints in OTT, TV Broadcasting, Production, Radio & Advertising sectors
DAN launches Innovation Lab in India
The Innovation Lab will be led by Gurbaksh Singh, former Chief Creative Technologist at Dentsu Webchutney
VOOT ties up with Alexa for Amazon’s Echo devices range
Users can now activate and enable the skill on any Amazon Echo Show smart speaker with simple voice commands
MediaCom wins Citroën India's media mandate
The account will be managed and supervised from MediaCom’s Bangalore office
Royal Enfield appoints PHD as Global Media Partner
The Omnicom-owned agency will handle complete paid media duties for the motorcycle manufacturer in India as well as across Asia-Pacific and Europe
Hear 'The Big Brand Story' at Pitch CMO Summit – Mumbai
The Pitch CMO Summit – Mumbai will be held on Friday, February 28, 2020, at the Taj Santacruz
DCCCC an attempt to boost consumer confidence, commerce & creative content
Hotstar, Voot, Jio, and SonyLiv have launched the Digital Curated Content Complaint Council (DCCCC) but several OTT players were conspicuous by their absence
9 advertisers on board for IPL 2020
The sponsors, among them being Vivo, Dream11 and Coca-Cola India, have together taken up advertising space worth Rs 800-900 crore, according to media reports
Tribes announces launch of two new companies on its 5th anniversary
The communications agency has named Cape and Untap Performance as the brand new enterprises under its banner
Why is the Indian ad industry witnessing high churn & talent exodus?
Industry observers indicate people moving to newer sectors, non-existence of an entrepreneurial culture and lack of investment in nurturing talent as some of the reasons leading to the situation
Our bikes and helmets can go where billboards cannot: Nishchay AG, Bounce
The director of bike-rental company Bounce, Nischay AG talks about the brand's unique "dockless" model, marketing strategies and their new initiative -- bike and helmet branding
Bumble India’s user base has quadrupled since December 2018: Priti Joshi
Priti Joshi, Vice President of Strategy, Bumble, talks about the growth of the brand and how they are popularizing it in India