The masala brand has associated with the yet-to-be released film and as part of the deal there will be massive co-branded campaigns on TV, radio and more
UK’s independent industry self-regulation group Advertising Standards Authority recently said anyone with 30,000 followers should be considered a celebrity on social media
Channels that were earlier free to air charged advertisers anywhere between Rs 4000/10 secs and Rs 5500/10 secs. But the rates have now reduced to Rs 3000/10 secs, say industry experts
Sony SAB’s Business Head on the channel's ‘Khushiyon Wali Feeling’ philosophy, life after TRAI’s New Tariff Order and why SAB is the right choice for brands