Using mobile-first marketing strategy, the ongoing festive campaign is using innovation to captivate audiences across the country
The awards acknowledge excellence of individuals and organisations in the field of Sports, Business, Arts & Literature, Entertainment, Social Service and Science & Technology
The Authority had issued a consultation paper on the KYC on July 19, 2019
The company has collaborated with all major airports, airlines and celebrities spread worldwide to light up a lamp through a microsite
World Television Premiere of Aadai on October 26 at 5pm
The award, which carries Rs 5 lakhs and a memento, will honour and celebrate Indian literature
The four 30-second films have been unveiled on TV and will be available on YouTube, Facebook and Instagram channels
The brands have created special lenses that will bring to life landmarks like Tower Bridge, Eiffel Tower, Taj Mahal and Gateway of India
Saksena, Founder-Director, Actimedia PR, talks about his experience of running one of the oldest lifestyle PR agencies in the country and his journey in the industry
Isha Kapoor is Digital Integration Lead and Pratheek Rao will be Creative Director
ZEE5 is expanding its distribution through traditional and non-traditional avenues
The campaign showcases a range of festive celebrations from across India, with their one-of-a-kind nuances and the excitement they form in people’s minds
The platform currently has 175 million monthly active users
Lionsgate India recently announced the launch of Lionsgate Play on Vodafone in India
The campaign conceptualised by Ogilvy Mumbai, will be promoted across print, outdoor, radio and digital mediums
Prior to this, Sen was Head of Communications with EdGE Networks
Vora has 20 years of experience across various industry segments such as live entertainment, consumer products, management consulting and digital
Taboola's Global Festive Season study on gifts & brands analysed data from over 400,000 articles read by over 460 million readers across the globe
The company is working on placing car wraps on the exterior of vehicles, thereby providing a mobile advertising space
VMLY&R will work with the TransLink team to develop strategies across, brand, digital, social, CX and creative communications as well as content generation
The digital campaign comes with a video showing the impact of fireworks on pets
The web series, featuring Bhumi Pendekar, Mandira Bedi, Supriya Pilgaonkar, Ritesh Deshmukh, Saurabh Shukla and Dino Morea, is part of ‘Real is Rare’ campaign
The Diwali special edition of ‘Zee Kutumbam Awards 2019’ will be telecast on Saturday, October 26th, 2019 at 9 PM on Zee Telugu and Zee Telugu HD
‘Accelerate’ helps businesses remodel their marketing approach on their digital transformation journey
The campaign, conceptualised by 21N78E Creative Labs, is being rolled out across all digital platforms
ZMCL has recorded 4.4% growth in operating revenue for first half of FY20
Industry experts say that while the OOH industry has picked up pace during the festive season, spends on OOH have decreased over the past months
Sushil Matey, Director – Marketing, Livpure & CEO, Livpure Smart Homes, talks about the brand’s new campaign, having Sachin Tendulkar as brand ambassador, media mix, marketing strategy and more
Srivastava, COO, Rainshine Entertainment, delves into the restructuring of Culture Machine and the strategy ahead for the newly formed entities
Housefull 4, Made In China and Saand Ki Aankh ready to hit the silver screen this week, with the hopes of giving brands the eyeballs they look for in theatres
Karan Kumar, Chief of Marketing, Fabindia, talks about their growth trajectory, how the brand stands out in a cluttered digital space, their marketing strategies and more
We speak to industry experts to find out if the players in the space are ready for content regulation