Big Magic has beefed up its weekend line-up with a Bhojpuri movie band – Superhit Bhojpuri – on Saturdays & Sundays at 6.30 pm, beginning August 18
Measurement metrics of print readership such as circulation, readers per copy are looked through a prism that is out of date, says MRUC’s Paritosh Joshi
While continuing with the ‘Bajaate Raho’ tagline, Red FM has undertaken quite a few innovative and disruptive campaigns to build listener connect
Reporter Surbhi Bhasin’s transition from student to professional has been at a breathless pace. She shares some of her learnings and observations
From black & white journalism, news today needs to follow ad compulsions & reader preference diktats, states the Editorial Director, New Indian Express
Amar Ujala’s Executive Director equates innovation with experimentation and urges advertisers to be more willing to participate, irrespective of the results
Oye FM has embarked on a month-long campaign – Filmi Kaan – for better connect with the TG. Black Pencil is the creative agency behind this campaign
People has differentiated itself by focussing on what it calls ‘celebrity journalism’ and has built on the concept of a ‘celebrity news magazine’
With the backing of Madhyamam newspaper, Malayalam channel Mediaone TV will be launched in August 2012 in Kerala. An entertainment channel is on the anvil
Reporter Surbhi Bhasin is all excited about joining the media industry. Here she shares her excitement and how Internet has opened up a whole new world
Bi-monthly magazine ‘Explore’ targets the adventure tourism markets in India & international markets such as Africa, Australia & New Zealand