This year patriotism goes beyond on-air to testing how vigilant the police is, visiting soldiers posted in Kargil & supporting literacy movement
The new TVC ‘Jo Mera Hain Wo Tera Hai’ depicts how in today's day and age friends share every thought on social media. It is conceptualised by Taproot
National days such as Republic Day & I-Day have turned out to be bonanza time for consumers. But what is the brand rub-off here?
The structure is constructed on a hill side of the Pune – Mumbai Expressway. The campaign is executed by Milestone Brandcom
There will be no updation of exchange4media website on August 15, 2012, on account of I-Day. e4m wishes its readers Happy Independence Day
“Organisations that use social media data to gauge feedback & track conversations will emerge as winners,” says Advit Sahdev of ODigMa
The agency will manage social media, media buying as well applications for Timex and Helix
The channel has undertaken an extensive outdoor campaign across five cities to give its viewers a real experience of Avatar as the Na’vis take over
The Global PR Agency Rankings 2012 by Holmes has stated that the global PR industry grew at 7.9 per cent in 2011 to reach $10 bn
Appoints Anant Medepalli as Creative Director & Vihar Patkar as Associate Creative Director; elevates Mithun Mirji to a new role
David Yin’s appointment is in line with Vserv.mobi’s plans to accelerate expansion and drive AppWrapper adoption
There are 126 case studies shortlisted. Mindshare has 27 case studies shortlisted, followed by Maxus & Pinnacle, a unit of Madison Media, with 19 and 15 case studies, respectively
Pankaj Vassal joins as VP Regional Business Head – West and East and Neeti Virmani as Station Head Mumbai
From airing movies to injecting a spot of humour, channels are doing their best to present unique content to mark the Independence Day celebrations