Delhi becomes hotbed for creative entrepreneurs
More than six creative independents, mostly founded by ad veterans, were launched in the Capital in the last one year
Date-wise News
Travel players up the marketing ante
Established and new travel companies have undertaken aggressive marketing routes to ensure business sustenance and growth
Transparency to trigger investment in BTL
Inability to provide proactive ideation, transparency, national outreach and lack of strong data on RoI are factors hitting BTL industry
ADS Group to launch ‘Shiksha News’
Targeted at students, the daily newspaper that will launch on Aug 15, will cover news and issues related to education. It will be in English and Hindi
MMRDA calls agencies for empanelment
MMRDA has called agencies in Mumbai for empanelment for handling various display, classified and tender advertisements
Hanmer MSL & MSLGroup Creative+ bag five new accounts
The companies will work in tandem for ABB, J&K Bank, Gujarat Gas Company, FINO and Courtyard by Marriott
BMB India appoints Raj Nair as Chief Creative Officer
Raj Nair joins BMB India, the 50:50 JV between Trevor Beattie’s BMB and Madison World, from June, 2012
Goldmine adds five govt clients to kitty
The agency has been empanelled by BSNL for Haryana Telecom Circle, National Textile Corporation, National Physical Laboratories, Uttarakhand Government and COFMOW
<b>Samir Arora</b>, Co-Founder, CEO & Chairman, Glam Media, Inc
Glam took the emotion of print and the interactivity of TV and incorporated it into an online environment. In addition, timing helped as more and more consumers were turning to digital on their computers, iPhones and iPads as the primary medium to get their lifestyle content. Being purely digital is what made it work, and as a result, Glam is now No. 1 in lifestyle, reaching over 230 million consumers a month.