JWT’s ode to Indian Olympians
JWT India has created a two-minute long film as a tribute to the athletes representing India at the Olympics and recognises their hard work
Date-wise News
Renton D’Sousa made CEO of Triton
There is change of guard at Triton with founding partners Ali Merchant & Munawar Syed taking the passengers’ seat. D’Sousa has been NCD at Triton for 10 years
MTunes HD brings together 5 platforms for countdown show
The music channel is believed to be pricing the Bollywood countdown show, MTunes Trending20, at a premium. Several more initiatives are in the pipeline
Red FM takes the disruptive route to stand out
While continuing with the ‘Bajaate Raho’ tagline, Red FM has undertaken quite a few innovative and disruptive campaigns to build listener connect
NBS brings iRadioIndia web radio platform to India
Launched on August 1, 2012, the platform lets listeners have access to programmes of community radio stations and also NBS audio shows
Industry experts share the mantras for building data equity
Data is the king, emperor and the starting point for any marketing campaign, say industry experts, who warn that data cannot be messed around with
I was Ramani’s errand boy: Vamsi Vanka
Infosys BrandEdge’s Vamsi Vanka remembers the lighter side of V Ramani – someone who loved old Hindi sings and had the most amazing collection of Ganeshas
Ramani - a bloody genius: Devika Sharma
Ramani wasn’t just a mad ad man, he was a mad man. With a contagious insanity and a bloody genius, says Devika Sharma, Executive Director, Lowe Lintas
Reporter’s Diary: Media is addictive
Reporter Synjini Nandi is in awe of the television industry and the rapid changing developments in it. Never a dull moment, as she says…
Top developments of the week
Read all the action in the Indian media, advertising and marketing industry in this week’s news roundup
Percept Profile adds 3 new accounts to its kitty
Percept Profile has won the PR mandates for Asia Motor Works, DB Reality and Pan India Paryatan, the entertainment arm of Essel Group
Animation is getting us growth, affinity, stickiness: Nina Jaipuria
Nickelodeon and the relatively new Sonic have been growing 9-10 per cent y-o-y. EVP and GM Nina Jaipuria speaks about the channels’ success and the kids’ genre
Star channels launch on IPTV Swiss operator – Sunrise
Sunrise TV, the largest telecommunications company in Switzerland, has announced the launch of the STAR Pack, which includes Star Plus, Star Gold and Vijay TV
Citizen collaborates with ‘Batman’ to go outdoors
In a bid to promote its new Super Titanium watch collection, Citizen Watches has extended its promotions to the airports space and tied up with the movie ‘Batman’