141Sercon, the below-the-line marketing agency, has won the mandate to organise the eighth edition of the Chennai Marathon. The event will be held on February 21, 2010. The marketing spends for the event are estimated at around Rs 3 crore.
In the wake of a multi-agency pitch that was called in December 2009, Law & Kenneth has bagged the creative duties of Kelvinator and Sansui. Company sources peg the business at Rs 40 crore. Saatchi & Saatchi was the incumbent on the business.
After its launch in the US late last month as ‘Aapka Colors’, Hindi GEC Colors has now forayed into the UK. The channel has appointed Targeted Marketing Solutions (TMS) to handle its airtime sales in the UK and is launching a multimedia campaign in the international markets to establish brand Colors.
Crayons advertising has recently won new businesses like Khyber Cement, Harvard Business School, and International College of Financial Planning owned by Bajaj Capital. All these accounts were won after multi-agency pitches.
Friday after Friday, the fate of stars and their bankrollers – the producers and bulge bracket distributors – is decided on the Box Office across the world. After ‘Chak De’, ‘My Name is Khan’ is Shah Rukh Khan’s greatest acting performance. Week one and week two will determine its fate and future course. B Town is merciless, replete with crabs, says Sandeep Bamzai.
After threatening to boycott IPL3 over shifting the match venue out of Hyderabad, Deccan Chargers has said that that there is no question of it boycotting IPL3. The IPL franchise is said to have completed its inventories with five sponsors, along with Idea Cellular as its title sponsor.
The row over restricted coverage guidelines for the Indian Premier League (IPL) Season 3 tournament has further heated up with the News Broadcasters Association (NBA) stating that it would not be able to offer viewers any coverage in relation to IPL or its proposed matches.
To ponder over the state of Hindi media in India and its future, exchange4media Group recently organised a Round Table Conference in Delhi. The Conference, which was part of the run up to the launch of the Group’s Hindi media and advertising news portal samachar4media.com, witnessed the participation of prominent media stalwarts like Shashi Shekhar, Paresh Nath, Shravan Garg, Maheshwar Peri, Sameer Kapoor, and Aunindyo Chakravarti, among others.
The Advertising Standards Council of India (ASCI) has released its report for the period December 2009 on ads that were either withdrawn or modified. A total of nine ads had been brought under the scanner, of which one ad has been withdrawn, four have been modified, while four ads were not upheld by the Consumer Complaints Councils (CCC).
Close on the heels of bagging the Ferrero Group portfolio, Grey India has reportedly added Dabur’s Fem and Oxybleach business to its kitty. The accounts have been won by the agency’s Delhi office. The wins come on the back of multi-agency pitches. Though no official confirmation was forthcoming at the time of filing the report, highly placed sources have confirmed the wins.