TBWA\India and Brodeur Partners have announced the conclusion of their partnership in the public relations space in India with immediate effect. TBWA\India has as yet not decided on their new PR partner.
OTC sector advertising in print has seen a growth of 31 per cent during January-October ’09, as compared to January-October ’08. Health stimulant/ ginseng category contributed the maximum in overall advertising share of OTC sector in print during this period. Prince Pharma was the top advertiser of OTC products in print during January-October ’09.
‘Moneylife’ magazine in association with ‘Reliance Mutual Fund’ presented the ‘Reliance Mutual Fund-Moneylife Big Ideas Award’ on December 5, 2009 in Mumbai. The prize distribution ceremony was preceded by an address by the Chief Guest Usha Thorat, Deputy Governor, Reserve Bank of India, followed by a panel discussion on the contest theme - ‘Taking Financial Markets to the Masses’.
K&V Media, a Rs 15-crore IMC agency started six months back by Priyank Vashisht and Dheeraj Vashisht, along with Abdullah Khan, has ventured into the digital space with a new agency, christened K&V Interactive, along with Pinank Shah, a veteran in the interactive media space.
After an eventful year and a half, as Fresh Lime Communications’ MD and erstwhile planner, Kaushik Tiwari tells exchange4media, he is happy with the overall performance and is proud of the fact that in a short span, the agency has already added ready to wear, healthcare, media, retail, FMCG, education, infrastructure, laundry and homecare to its roster.
Veteran ad person Sunil Gupta’s much-awaited book, ‘Living on ‘Adge’ in Jhandewalan Thompson’, is set to be published by Roli Books later this week. Starting December 7, 2009 till the launch in New Delhi on Thursday, December 10, exchange4media brings you exclusive extracts from the book.
Starting out in a design agency, Vishal Mehta, Manager – Marketing, Aditya Birla Financial Services Group (ABFSG), learnt about media and branding on the way. Every piece of work that he develops at ABFSG has to hold true to the test of being customer centric. He is a firm believer of what branding Guru Wally Olins had once said, ‘Branding is about creating and sustaining trust’, which remains his personal mission. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Quasar’s Mumbai team has bagged the digital account for Eureka Forbes. The account size is pegged at over Rs 2 crore. As the digital AOR, Quasar will be responsible for the complete range of digital responsibilities, which includes SMO, SEO, ORM, website, online media planning and buying, etc. It is learnt that 14 agencies were part of the pitch.
Two rounds of judging process are over for the Effies 2009, and now the industry awaits the declaration of the winners. The Ad club of Bombay has announced 52 shortlisted entries from the total of 164 entries received this year. Several industry experts feel that Tata Tea’s ‘Jaago Re’, Vodafone ‘Zoozoos’ and Airtel are among the strongest contenders in the shortlisted entries.
CNBC-TV18, that had started out as CNBC India on December 7, 1999, is celebrating the completion of a decade in the Indian broadcasting space. In the last 10 years, CNBC-TV18 has seen the competition in the business news genre increase, but the channel has managed to hold on to its leadership position. CNBC has planned several initiatives to commemorate this milestone, which includes various on-air initiatives, including a roadblock across all Network18 channels, and a new logo. <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=36662&tag=1689&pict=0 target= _blank><b>CNBC-TV18 plans a host of initiatives to mark completion of 10 years</b></a> <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=6&news_id=36663&tag=1690&pict=0 target= _blank><b>CNBC-TV18 launches ‘10 yrs that made us who I am’ campaign</b></a>
CNBC-TV18 has undertaken various initiatives to celebrate the completion of its 10 years in the Indian news broadcasting genre. To support these initiatives, the channel has launched engagement initiatives with its trade partners and has also launched a special advertising campaign conceptualised by Cell18.
CNBC-TV18 is commemorating 10 years of broadcast. To mark a decade of leadership, it has launched various initiatives in the areas of financial and investor education as well as youth engagement. CNBC-TV18 has launched a variety of on-air initiatives, including a documentary series with India’s leading business leaders called the ‘Dream Decade’.