Sunil Gupta
editor@exchange4media.com
@Sunil Gupta
editor@exchange4media.com
@Sunil Gupta
Veteran ad person Sunil Gupta’s much-awaited book, ‘Living on ‘Adge’ in Jhandewalan Thompson’, is set to be published by Roli Books on Thursday, December 10, 2009. In this concluding exclusive extract from the book, Gupta narrates the story of the advent and demise of Motorola pagers in the Indian market and the agency’s desperate bids to rev up the pager business.
Veteran ad person Sunil Gupta’s much-awaited book, ‘Living on ‘Adge’ in Jhandewalan Thompson’, is set to be published by Roli Books on Thursday, December 10, 2009. Continuing with exclusive extracts from the book, in today’s extract, Gupta gives a hilarious account of the agency’s ECMs (National Executive Committee Meetings).