Date-wise News

Religare appoints LINOpinion as PR partner for India

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LINOpinion, Lowe Lintas’ public relations division, has been appointed by Religare Enterprises Ltd (REL) as its communications partner in India. LINOpinion will be responsible for continuing to establish Religare as a globally trusted brand in the financial services domain. Religare is one of the leading integrated financial services groups in India and across multiple international locations.

Pallavi Goorha Kashyup Dec 3, 2009 9:14 AM

Kotak Life Insurance aims to sell reality and not just dreams

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With the commencement of ‘insurance season’, as one calls the December to March period, one finds a deluge of insurance advertisements on television. Riding this wave is Kotak Life Insurance, which has unveiled its new brand tagline ‘Faidey Ka Insurance’. The campaign highlights the point that Kotak Life Insurance brings in investment expertise thus helping people stay a step ahead in life.

Tuhina Anand Dec 3, 2009 8:47 AM

Karishma Initiative bags media mandate for ADD Gel Pens; ac size Rs 15-18 cr

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Close on the heels of bagging the Etisalat Telecom business, Karishma Initiative has added the media duties of ADD Gel Pens, a manufacturer and exporter of writing instruments. The ad spends of the business is pegged at upwards of Rs 15-18 crore. In the past, the media duties of ADD Pens were handled by Prachar Communications Ltd. 81 YOE, a Mumbai-based agency handles the creative mandate for ADD Pens.

Tasneem Limbdiwala Dec 3, 2009 8:29 AM

WAN-IFRA 2009: ‘Do what you do best, link to the rest’

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Day 3 of the ongoing World News Paper Congress and World Editors Forum in Hyderabad was jam packed with several interesting sessions. The session on ‘Newspapers: A Multi-Media, Growth Business’ saw a few changes in terms of panelists, nevertheless gave some insights on newspapers from three different parts of the world and how they have embraced technology to expand growth.

Dipali Banka Dec 3, 2009 8:27 AM