Ruchika Jha
e4m Reporter
ruchika.jha@exchange4media.com
@RuchikaJha26
Authors
e4m Reporter
'PR courses should be a mix of classroom studies & practical applications'
Vineet Handa, founder and CEO, Kaizzen and secretary, PRCAI, delves into the challenge of talent retention in the PR industry
‘Building expertise in PR requires dedication & willingness to learn and adapt over time’
Dilip Yadav, co-founder, First Partners, shares how agencies are increasingly prioritising mentorship programmes as they recognise the value of transformational learning
‘We focus on three aspects: learning, growth and engagement’
Kunal Kishore, Founder and Director, V360 Group, opens up about the importance to mentor and guide younger generations, help them acquire new skills and adjust to unique circumstances effectively
'Mentoring should also be connected with DEI initiatives of an organisation'
Deepshikha Dharmaraj, Chief Executive Officer, BCW India Group, says encouraging employees to upskill as agencies not only help them rise in their career but also put them in the growth mindset
‘Promoting supportive work environment is vital for professionals to thrive’
Aman Gupta, managing partner, APAC, SPAG, A FINN Partners Company, shares how companies must focus on creating a positive and inclusive work environment
‘It's important for PR professionals to understand the larger goals of clients' strategy’
Harjiv Singh, founder and CEO, Gutenberg, talked about various initiatives taken by the company to ensure young PR pros stay motivated and productive, especially during challenging times
‘We need to take time out to mentor’
Valerie Pinto, CEO, Weber Shandwick, explained the reason behind factors lacking in the current generation, how the problem of retaining employees is being addressed and more
‘I believe the greatest opportunity is enabling & training people to harness power of AI’
Sunayna Malik, Managing Director, India, Senior VP, APAC, Archetype, shares how AI is playing the role of a mentor for young PR professionals and other policies provided by the agencies to them
PR is a business of intelligent opinion makers: Maxim Behar
Behar, CEO & Board Chairman, M3 Communications, shared highlights from his illustrious journey of over 30 years, stint at ICCO & induction in Global PR Hall of Fame in e4m PR and corp comm podcast
‘If you are excited about the work you do, you can always fit something important in’
Kathy Bloomgarden, CEO, Ruder Finn, opened up about the agency’s journey of 75 years, envisioning growth aspects in India and many more in the e4m PR and Corp Comm podcast
Archika Srivastava joins Hikal Ltd as Head of Corporate Communications and CSR
Prior to this, she was associated with Roche Diagnostics India, Neighbouring Markets
'Women should build a strong support system for each other’
Tehseen Zaidi, head of communications, Syngenta India, shares her thoughts on this year’s Women’s Day theme, female leaderships and more
‘AI is emerging as a key driver of transformation in customer interactions’
Udit Agarwal, VP and global head of marketing, Exotel, talks about the company’s role in helping manage customer engagement, key trends to look for and more
We have to play an important role in pushing narratives that matter: Nandini Chatterjee
Chatterjee, chief marketing and communications officer, PwC India, talks about the company's focus on Women in Tech
For me, this is the year of gratitude: Kunal Kishore
Kishore, founder and director, Value 360 Communications, reminisces about his 20-year journey in the PR industry
‘Reputation and trust are going to be business priorities in the stakeholder paradigm’
Munavar Attari,MD, FleishmanHillard India, shared insights about the company’s contribution to leave an imprint on global stage, steering DE&I initiatives shaping brand value, growth strategy and more
Chinmay Shah joins Welspun Enterprises Ltd. as Deputy General Manager – Corp Comm
Previously, he was associated with KEC International Ltd.
Agility will be the name of the game for communicators moving ahead: Tommaso Di Giovanni
Di Giovanni, VP – International Communications, Philip Morris International (PMI), shares his learnings from his 22-year-long journey with the company and views on the changing comms landscape
'Campaigns with human experiences and storytelling at their hearts are often memorable'
In today’s Epilogue 2022 series, Shashikant Someshwar, MD, Current Global, The Weber Shandwick Collective, talks about how technology plays a big role in driving the evolution of PR and corp comm
Rajat Chandihok joins Concept PR as Senior Vice President
Chandihok had a 19-year-long association with Ketchum Sampark prior to this
‘Everything has a voice & as communication experts we need to help design the narrative’
Anuja Choudhary, Co-founder and Director, WizSpk Communications and PR Pvt. Ltd., was honoured with ‘Entrepreneur of the Year’ award at e4m PR & Corp Comm Women Achievers Awards
Blue Dart names Priya Zutshi as Head – PR, Corp Comm and Sustainability
Prior to this, she worked as Lead – Corp Comm with GreenCell Mobility
'Digital disruption has changed the way we communicate with the audience’
Nimisha Limaye, founder and managing director, Pulse PR, was bestowed the ‘Emerging Entrepreneur of the Year’ award at the e4m PR & Corp Comm Women Achievers Awards
‘One of the most effective ways of communication is the method of digital storytelling’
Dr Ashima Singh, Assistant Professor, Amity School of Communication, was awarded the ‘Educator of the Year’ award at the e4m PR & Corp Comm Women Achievers Awards
PR has never been more relevant than it is today: Nikky Gupta
Gupta, co-founder and CEO, Teamwork Communications Group, was honoured with the 'Entrepreneur of the Year' award at the 3rd e4m PR & Corp Comm Women Achievers Awards 2022
'Omnichannel communications and multimedia content are the way to your audience’s heart’
Valerie Pinto, CEO, Weber Shandwick, shares her view on face-to-face communication, the preferences of today’s customers and more
‘PR agencies actively expanding ambit to cater to brands in new & innovative ways’
Kunal Kishore, Founder-Director at Value 360 Communications, opens up about how brands are looking for balance between different communication channels to deliver their key message
'PR is no longer limited by geographical boundaries as it used to be’
Nikky Gupta, co-founder and CEO, Teamwork Communications Group, underlines the importance of both digital and traditional means of communication
With digitalisation, integrated communications is the way ahead: Atul Sharma
Sharma, MD at Ruder Finn India, talks about the importance of investing in technology, building bespoke strategies for regions and more
‘Our differentiated services make clients trust us with their entire comms mandate’
Deepshikha Dharmaraj, chief executive officer, BCW India Group, deliberates on combining traditional PR practices with digital ones for a perfect success ratio
'We offer relevant services to engage brands with stakeholders using contemporary mediums’
Archana Jain, founder and managing director of PR Pundit, shares her views on face-to-face communication, adapting to changing customer expectations and more
'Technology is also determining the way we are growing as an industry’
Atul Sharma, managing director, Ruder Finn India, shares his 20-year journey in the PR industryin the eighth episode of ‘PR leadership podcast series’
‘Being a people-intensive industry, I believe PR must become people-centric industry too’
In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Tulshe Agnihotri, Account Manager, Ruder Finn India, talks about her win and technologies like AI, metaverse and Web 3.0
‘As PR professionals, we should focus on adding the authenticity element to stories’
In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Himani Sehgal, Assistant Manager - Business Development, Media Mantra, talks about her win and various upcoming trends in the industry
‘Our industry has supported companies from all sectors to thrive during tough times’
In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Prateeksha Bhatia, Account Manager, Genesis BCW, shares her winning experience and how PR has become relevant for clients
‘PR is one of the most dynamic, flexible and fast-evolving professions’
In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Arshya Harjani, Senior Account Executive, Edelman India, explains how communication professionals should embrace changes in the industry
‘CSR has sprung up to the forefront of PR efforts’
In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Srabani Sen, Lead-Communications, Scripbox, talks about her win, lessons learnt and way ahead in the industry
India's indigenous PR agencies keeping the national flag high
As the country celebrates 75 years of freedom, we bring you some of the country's renowned indigenous independent PR agencies that are upholding the Indian spirit
‘Strategic investments are being made into setting up communication teams & channels’
In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Nakul Ghai, Associate Manager, Global Comms-Media Relations, Wiley, shares his winning experience & the opportunities for millennials ahead
Indian Deaf Cricket Association names Roma Balwani as CEO & brand custodian
Balwani will create a corporate structure, build the brand and serve on the advisory board of IDCA
‘Technology will not just exponentially grow, but also get embedded in our lives’
Tuhina Pandey, Communications Leader – IBM, India and South Asia, deliberates on her biggest takeaway in 2022, the journey from being a journalist to comms professional and more
‘Implementation of a strategised PR approach results in increased awareness’
In today’s edition of e4m PR and Corp Comm’s ‘30 Under 30 series’, Nicole Fernandes – PR Manager - Brand Communications, Madison PR, shares her winning experience and her way ahead in the industry
‘I would like to be heard as one of the strong voices in the PR fraternity’
In today’s edition of e4m PR and Corp Comm’s ‘30 Under 30 series’, Divya Kulshreshtha, Account Manager, Archetype India, deliberates on various trends in the industry and her plans ahead
‘I see myself in a leadership role with more transparency, experience and expertise’
In today’s edition of e4m PR and Corp Comm’s ‘30 Under 30 series’, Nimisha Mathur, Account Manager, Adfactors PR, narrates her winning experience, learnings from the industry and more
‘Purpose-driven communication has become a nerve centre to everything’
Piyal Banerjee, Head - External Communications, IPM India Wholesale Trading Company, talks about her almost two-decade journey in PR & Comms, how she sees the industry reviving post-pandemic and more
How PR industry heads strike a balance between work & fatherhood?
This Father’s Day, exchange4media spoke to industry leaders about their fondest memories with their children, how they carve out time from a busy schedule and much more
‘To be able to sell stories, you must have a comprehensive understanding of the media’
In an exclusive interview with PRCommune, Anshu Khanna opens up about Goodword Media’s 30-years journey, similarities and differences between media and PR industry, and more
‘Data will be crucial not only for public relations but for the entire world’
In today’s edition of ‘PR Outlook for 2022’ series, Nikky Gupta, Co-founder and CEO, Teamwork Communications, elaborates on various trends and challenges & on the industry adopting AI
‘AI will help boost the industry & ensure digital transformation in truest sense’
In today’s edition of ‘PR Outlook for 2022’ series, Udit Pathak, Director, Media Mantra, talks about the current opportunities & challenges and ways in which the industry is meeting clients’ demands
‘Podcasts give PR professionals the power of soft engagement’
In today’s edition of ‘PR Outlook for 2022’ series, Nitin Mantri, Group CEO, Avian WE, decodes some of the new trends in the PR industry and how PR professionals can leverage podcasts for clients
‘AI is helping PR professionals enhance the impact of communication’
In today’s edition of ‘PR Outlook for 2022’ series, Kunal Kishore, Founder-Director at Value 360 Communications, talks about podcasts becoming an important tool for PR professionals
'Clients are willing to experiment as tried-and-tested ways no longer guarantee success'
In today’s edition of ‘PR Outlook for 2022’ series, Ashwani Singla, Founding Managing Partner, Astrum, shares upcoming trends in the PR industry, benefits of AI, opportunities, challenges, and more
In the lifestyle sector, PR conveys brand attributes: Amitabh Saksena
Saksena, Founder and MD, Actimedia PR & Digital, on the 22-year-long journey of the company and how he envisions the indigenous and home-grown PR firm landscape to be in the next five to seven years
'PR industry has transitioned into becoming an integral part of branding & marketing'
In today’s edition of ‘Women Achievers 2022’ series, Abhilasha Padhy & Kiran Ray Chaudhury, Co-founders, 80dB Communications, speak about building and nurturing collective team spirit
Keep learning, adapting and moving on: Ruchika Batra
Batra, Vice President, Marketing & Communications, Ericsson India, speaks about the brand's campaign #Imaginepossible, mentoring women at the workplace and more
PR firms are now more evolved, integrated and agile: Nitin Mantri
Mantri, Group CEO, Avian WE, describes the journey of the PR industry, how employee welfare is being given importance and more
Digital is a reality and we are adapting to it: Kunal Kishore
Kishore, Founder-Director at Value 360 Communications, decodes important takeaways of PR industry, upcoming trends and more
We should never forget the value of face-to-face communication: Deepshikha Dharmaraj
Dharmaraj, CEO, BCW India Group, outlines how the PR sector has evolved over time, her contributions to the industry and more
PR is all about partnerships and relationships today: Dr Navneet Anand
Anand, Founder & Director, GreyMatters Communications, spoke about his journey of becoming a PR & comms professional, digitalisation in PR, and more, in this episode of ‘PR Leadership Podcast Series’
Innovation only comes when you are abreast with trends: Atul Ahluwalia, First Partners
Ahluwalia, Founding Partner at First Partners, shares how PR has evolved with time, his contribution to the industry and more
Build positive work culture to motivate professionals: Udit Pathak, Media Mantra
In the first edition of ‘PR Leadership Podcast' series, Udit Pathak, Director, Media Mantra, discusses his journey, challenges, opportunities, achievements, and more
Trust your people & let them decide what to do: Abhishek Gulyani, Hill+Knowlton Strategies
In today’s ‘Year-ender story of 2021’, Gulyani, CEO, Hill+Knowlton Strategies India, talks about how media consumption has shifted from a broadcast to a social model
'Brands need to be purposeful at the confluence of societal needs & brand promise'
In today’s ‘Year-ender story of 2021’ series, Pranav Kumar, Managing Director, Allison+Partners India, shares the various steps his agency undertook to ensure the overall welfare of team members
'In 2022, ESG will be one of the biggest focus areas of the industry & corporates alike'
In today’s ‘Year-ender story of 2021’ series, Vineet Handa, CEO, Kaizzen & North Chair PRCAI, opens up about tailor-making strategies & messaging across all stakeholders to achieve the core objectives
Agility is the key in 2022 and beyond: Nitin Mantri, Avian WE
In today’s ‘Year-ender story of 2021’ series, Mantri, Group CEO at Avian WE, opens up about how a robust ESG strategy will play an increasing role in brand success stories in 2022