Salman Khan appears in double role in Pepsi's new campaign
The TVC will be amplified via robust 360-degree campaign spanning TV, digital, outdoor, and social media
Date-wise News
Signify rolls out TVC with Sanya Malhotra for its Philips decorative lighting range
The ‘Beauty that moves you’ campaign is developed by BBH India
PR firms are now more evolved, integrated and agile: Nitin Mantri
Mantri, Group CEO, Avian WE, describes the journey of the PR industry, how employee welfare is being given importance and more
Times Internet CEO Gautam Sinha steps down
COO Puneet Gupt will become interim head
boAt ropes in Rashmika Mandanna as brand ambassador
The actor is the first female ambassador onboarded by the brand exclusively for the wearables category and to endorse TRebel collection
Women are fast becoming champions by encouraging each other: Preetha Athrey
Athrey, Head of Marketing, Twitter India, outlines the contribution of women leaders in building a sustainable future, their challenges and more
We as a community are very vocal which is great now: Priti Murthy
Murthy, President – GroupM Services India, shares her idea of a gender-just workplace, women who have been her strongest supporters and more
Creating environment for women to grow can build equitable workplace: Prathyusha Agarwal
Agarwal, Chief Business Officer, Byju's, outlines some fundamental moves to create harmonious workplaces that are welcoming and enriching for all
Search is revealing a gender divide — what does that mean for brands?
Guest Column: Sapna Chadha, VP, Marketing-India, SE Asia & S Asia, APAC, and Jess Duarte, Insights Lead, Think with Google APAC, write what the Google Search results reveal about gender divide
Excellence demands gender-fluid & agnostic ecosystem to thrive: Raji Ramaswamy
Ramaswamy, CEO of Contract India, Wunderman Thompson India Group Company, shares her journey and how marketing is shaping a just world for all genders
Market research firm Techlutions launches Score - IPL spends effectiveness tracker
Score will track IPL spends across 3 modules – pre and post IPL & during the tournament
Alia Bhatt expresses love by making the first move in Cornetto's new campaign
The ad film has been created by DDB Mudra
In new campaign, Melorra lauds the independent spirit of women
In its #groovineveryday campaign, the brand is recognizing the passion, aspirations, paths, and journeys of women
See roadblocks as opportunities to rethink & reshape your journey: Deepa Dey
In today’s edition of ‘Women Achievers 2022’ series, Dey, Head Comm & Sustainability, Nutrition & Special Projects at HUL, shares how lockdown helped reset buttons in our lives
TV ad volumes saw double-digit growth in 2021 over previous 2 years: BARC
2021 recorded an all-time high of 1,824 million seconds of ad volumes - 22% and 18% growth over 2020 and 2019, respectively
Shashwat Manohar joins Enormous as VP & Head of Digital
Manohar’s mandate is to drive the culture shift in the agency from communications to brand stewardship across platforms
EORTV names Falguni Shah as Managing Director – OTT biz
Shah continues to hold her position at the EORTV’s production arm Dreamzz Images Studio
OTC healthcare: Digital ads & e-comm to drive 8% growth in ad spends this year
Zenith’s Business Intelligence – OTC Healthcare report forecasts that OTC brands will increase digital ad spend at avg rate of 11% a year between 2021 and 2023
Celio Future Fashion awards Digitas India its digital communications mandate
Digitas India won the business after a multi-agency pitch
Brands advocate the Power of Cricket and IPL at e4m’s TV First Summit
With the countdown to Tata IPL heating, four leading marketers discuss why cricket, especially IPL on broadcast, is an unmissable platform for brands to garner massive reach at e4m’s TV First Summit
Hearth Ventures forges partnership with Seattle start-up Shobitam, Inc
The partnership comes with a Series Seed investment by Baaya Ventures
Next level of digital growth: How gaming brands are playing it right with mobile marketing
With PMAR predicting that digital will grow its share to 37% in 2022 and mobile will command 96% of this spends, mobile advertising is expected to dominate the gaming marketing space
India Today & Amazon Alexa tie-up to bring viewers ground zero report on UP elections
The alliance aims to deliver factual updates to its viewers on the show 'Trigger Point' hosted by Preeti Chaudhary
Women's Day: Brands salute the spirit & grit
As the world celebrates the contributions of women this Women’s Day, several brands have come up with thoughtful campaigns
Lowe Lintas comes up with quirky digital film for Hershey’s
The digital film has been released in the new Instagram reel format
We must each establish our own unique approach: Divya Karani
The CEO of South Asia, Media Services, dentsu, shares her mantra for women professionals, her idea of a gender-just workplace and more
'Meera Music will not be restricted to any region, state, language or nationality'
Raja Varatharaju, Business Head – Personal Care, CavinKare, talks about the 30-year journey of brand Meera, the launch of Meera Music, strengthening the brand’s proposition among youngsters, and more