The Havas Media Arena team has appointed Love Guglani & Saurabh Bhatnagar to manage the LG business. Roopali Sharma joins the Delhi office to manage key clients such as MTS
Today smart tactics over extended weekends trump long-term thinking, but brands that build emotive differentiation alone become iconic. Brands build business not buzzness! - say experts
Aidem Ventures has been roped in to handle the advertising sales of heritage music channel InSync, which was launched on August 15, 2013
Around 13% of Indians now live in 53 cities with populations greater than one million. Marketers need to keep up with an ever changing consumer profile & evolving aspirations
Launches two TVCs that revolve around sharing, to bring alive the message 'To love is to share'. Is the insight clear? NO. Will it connect with the audience? YES
It is ridiculous to imagine that an examination, however tough, would weed out the corrupt and the incompetent, says Annurag Batra of exchange4media
New launches, upcoming festive season & the belief marketers have in a demand-driven market like India will drive media spends in spite of economic uncertainties
The I&B Minister ruled out any measures by the Government to introduce a common examination and licensing for professional journalists
The first derivative of globalisation is resource allocation, while the second is mktg conduct & outcomes, says Shubhranshu Singh, Mktg Director - India & South Asia, Visa