Out of a total of 492 shortlisted entries, 37 Indian entries have made it to the Press Lions shortlist, with Taproot leading with 12 entries
O&M, McCann Worldgroup India, Grey Worldwide, Taproot, Publicis & Leo Burnett are the six agencies whose entries have made it to the Outdoor Lions shortlist
None of the nine entries sent for the Mobile Lions category have made it to the shortlist this year
Leo Burnett’s Coke Studio campaign for Coca-Cola India & O&M's Super Dog Chewy campaign for Lal Pet Products make it to Media Lions shortlist
Day one at Cannes saw unceasing activity, superb organisation & near flawless execution, says Shubhranshu Singh, Marketing Director, India & South Asia, Visa
Participants from India, vast expanse of languages heard, and few more thoughts from Sunil Kumar of exchange4media Group on Day One @Cannes
Day one at Cannes saw unceasing activity, superb organisation & near flawless execution, says Shubhranshu Singh, Marketing Director, India & South Asia, Visa
Day one at Cannes saw unceasing activity, superb organisation & near flawless execution, says Shubhranshu Singh, Marketing Director, India & South Asia, Visa
Kentaro Kimura, Co-CEO & ECD, Hakuhodo Kettle uses a rich array of case studies to outline daring breakthrough methods that make 1+1 = 3
Kentaro Kimura, Co-CEO & ECD, Hakuhodo Kettle uses a rich array of case studies to outline daring breakthrough methods that make 1+1 = 3
Big FM changes gears with 'Suhana Safar', which plays melodies from 1935-1985, at a time band where competing FM players air contemporary music
Aircel, Aviva, Bajaj Allianz, Godrej & Micromax hit the emotional chord and created a buzz amongst their social media fans this Father's Day
O&M Mumbai's entries for HUL & The Akanksha Foundation, Publicis' campaign for Apollo Tyres, & BBDO India's campaign for P&G in PR Lions shortlist
Annurag Batra of exchange4media Group talks about the trailblazers in the skyscape of journalism where the 'Medium is the message'
Major channels are garnering almost 15-20 per cent returns – either through reduction in carriage fees or increase in revenues, say industry experts
Out of the 247 shortlisted entries, Leo Burnett and DDB Mudra have made it to the Direct Lions shortlist from India for the work for Coca-Cola and Aarambh, respectively
No Indian entry features amongst the 12 shortlisted entries for Creative Effectiveness Lions this year. India submitted just one entry, as opposed to two entries last year
Out of the 265 shortlisted entries, DDB Mudra Group is the sole Indian entry in the Promo & Activation Lions shortlist from India for its work for Aarambh
The four-page supplement focuses on college life and is distributed free with The Telegraph on alternate Thursdays
For optimum leverage, experts suggest that mobile marketers need to understand whether to use mobile as part of the digital mix or as an independent medium
Out of a total of 492 shortlisted entries, 37 Indian entries have made it to the Press Lions shortlist, with Taproot leading with 12 entries
In almost every developed market research plays an important role. However, in India, unfortunately we have still a little way to go before we have a common currency. The sheer diversity of our geographical spread and the dynamics of the industry make it extremely difficult to have one. I don’t think this is going to be feasible or a plausible action. However, a simple matrix for evaluation of a campaign could work to at least inform a client of its effectiveness.