LiveMedia has announced a strategic alliance with Barista Coffee Company Ltd, wherein, 200 Barista Lavazza outlets across India will have LiveMedia screens on their premises.
Reliance Broadcast Network’s OOH division, Big Street, has won a five-year contract for the development of Delhi Metro’s high potential Line III. This immediately follows the 22-year contract on a Build-Operate-Transfer basis for street furniture makeover with the Municipal Corporation of Delhi.
Prime Outdoors, part of Prime Market Research, has recently launched a new software that provides an easy and convenient way to search, select and book hoarding sites across India.
Ignitee Digital Solutions has bagged the Hygrevar Estates and Hearth Ltd account. The digital agency will be providing search engine marketing services to the Chennai-based real estate company.
Baskin Robbins India is all set to celebrate its 65th global anniversary on July 31. The ice-cream brand has already embarked on a slew of on ground activities, besides an extensive radio campaign as part of its anniversary celebrations. exchange4media takes a look at these activities and future plans.
Raju Sarin has been recently appointed as Business Head, Magazines, at HT Media Ltd. He will be looking after the supplementary magazines such as ‘Brunch’ and ‘Lounge’ (English), and ‘Nandan’ and ‘Kadambini’ (Hindi). Sarin will be reporting to Vivek Gaur, Business Head, North and East, Magazines, HT Media Ltd.
Sandipan Deb, the Editor-in-Chief of ‘Open’ magazine, has put in his papers. He had been with ‘Open’ for over two and a half year and was considered a pioneer in conceptualising the magazine. Deb was earlier with ‘Outlook’.
The ad industry is gearing up for Emvies 2010, which would be held on August 27 in Mumbai. Organised by the Ad Club Bombay, the first round of judging was held on July 26, and for the first time it will go on for three days, giving more and sufficient time to industry stalwarts to judge the entries. A record 397 entries have been received this year.
Expats working in India is not a new phenomena, what is new is the increasing presence of expats in the Indian advertising industry. exchange4media takes a look at the recent additions from foreign shores and how they have been faring and thriving in a challenging market like India.
There is no denying that the English news genre has been one of the most hyperactive genres of the year gone by. This had less to do with action in the form of new players and much more to do with the constant attention that channels like Times Now, NDTV 24x7 and even newcomers like NewsX and News9 garnerd during the year. exchange4media takes a detailed look at how this genre has grown, the key trends, viewership profiles, ad volumes and more.