Ending an 11-year association with Lowe Lintas, Anand Suspi, who was heading the creative department at the Delhi office, has put in his papers at the agency.
Print ad volumes of education sector up by 2 per cent during H1 of 2010, as compared to H1 of 2009. 39 per cent growth in print ad volumes of the services sector was seen in this period. Print ad volumes of the banking/ finance/ investment sector also increased by 60 per cent during H1 of 2010.
The Himachal Road Transport Corporation (HRTC) has invited tenders from interested parties, offering ad rights on its fleet of buses that ply within and outside the state, for a period of one year. This period can be extended for another year. The ad rights will be awarded for 311 buses.
In a bid to drive more people to its showrooms, Chevrolet’s new TVC for its hatchback Beat presents its message in a clear and concise way – ‘Test it, like you own it’
Bharti AXA Investment Managers has assigned its digital duties to Digital Law & Kenneth. The win comes on the back of a multi-agency pitch. Bharti AXA Investment Managers has presence in more than 34 locations across the country.
Perhaps one of the biggest developments in the Indian print industry, and a progressive one at that, was announced in August 2009, when the MRUC and NRSC had finally agreed to pool in resources and create the single strongest print measurement system in India. However, nearly a year has passed since, and there has been no word from either camp on what has held back the progress of the initiative.
Ice-cream brand Baskin Robbins is on the lookout for a creative partner. Thought Blurb has been handling the creative duties since October 2007.The media duties are being handled in-house.
A panel discussion involving eminent personalities like Arun Shourie, Aroon Purie, KVL Narayan Rao, Uday Shankar, Aruna Roy, Raj Nayak, and Prasoon Joshi, threw up several provocative points to ponder regarding paid news. The panel discussion, titled ‘Good News is Paid News: and Credibility is for sale’, was held on the occasion of Ramnath Goenka Excellence in Journalism Awards, organised by The Indian Express Group.
Much has been written about the new rupee symbol and the design. While it gives an identity to the Indian currency at the global stage, the new rupee symbol also highlights the might of the Indian economy. exchange4media spoke to a cross-section of the industry to get their views on what the new rupee symbol means to them.
<p align=justify>I don’t subscribe to the fact that radio has lost its gravity. All the numbers contradict that statement, and radio is today one of the few industries to project a double digit growth. However, audience engagement is critical for the health of any media house. A lot of effort goes into developing contests and promotions to keep our listeners interested and involved in the product. Innovating with our shows, creating high-engagement contests, having the best talent – all of these are initiatives to create the most competitive radio product and that is precisely where our focus lies.
<p align=justify>Technology has a much bigger role in the future of outdoor advertising. We have taken a lead in digital out of home industry. Though it expands the overall OOH market, it still remains to achieve critical mass. As a medium, there is a possibility of interacting with the TG in real time, which needs to be encashed. Once the basic issues with OOH (metrics, site evaluation tools, etc.) are taken care of, I guess we can move a notch up and seriously start using technology as an enhancer for the business. We look digital as future of outdoor. In 5-10 years, digital will be very big in India.