Date-wise News

Meru Cabs has joined hands with ‘Save the Children’, an NGO for child’s rights, to help promote and educate the public about the work that they do. ‘Save the Children’ has launched a campaign with Meru Cabs that aims to increase awareness and raise money for its work with children in India. The campaign utilises the innovative branding opportunities offered by the leading cab operator to great effect both internally and externally.

exchange4media Mumbai Bureau Apr 24, 2010 11:06 AM

Real Activ Juices from Dabur India Ltd has roped in actress Bipasha Basu as their brand ambassador. The company plans to partner Bipasha in its brand communications with her endorsing Réal Activ’s new ‘Snack Healthy’ campaign. The new communication featuring Bipasha will be aimed at educating the consumers on how the unhealthy food intake in between meals takes a toll on one’s health and fitness. The brand has come up with the proposition ‘Snack Healthy’, where it will talk about how one can replace the existing habit of unhealthy snacking with healthy snacking using Réal Activ juices.

e4m Desk Apr 24, 2010 11:04 AM

Alcatel-Lucent, in collaboration with Aksh Optifibre, one of India’s pioneering IPTV service provider, has announced that it has enabled the commercial launch of India’s first 3G-driven mobile TV services. This new mobile TV service, offered by broadband mobile provider MTNL, makes multimedia and entertainment a reality for millions of MTNL mobile subscribers in the metro cities of Delhi and Mumbai. The service was launched in March 2010.

exchange4media Mumbai Bureau Apr 24, 2010 11:01 AM

Dhanlaxmi Bank has entered into an alliance with UTI Mutual Fund (UTI MF) under which the bank will offer the entire bouquet of UTI MF’s schemes through its 270 branches in more than 130 cities and towns across the country.

exchange4media Mumbai Bureau Apr 24, 2010 10:55 AM

Winners of the Sahara IPL Awards were announced at a glittering ceremony held on April 23, 2010 at the Grand Hyatt Mumbai. The winners were judged by a jury comprising Lalit Modi (Chairperson), Sunil Gavaskar, Brian Lara, Javagal Srinath, Simon Taufel, and Harsha Bogle.

e4m Desk Apr 24, 2010 10:35 AM

There is no doubt that the Indian Premier League 3 (IPL3) is a success – the ratings are high, audience reach has sky rocketed, ticket sales are healthy and clearly the Indian cricket fan is lapping up every match. However, the real story this year lies beyond the realm of traditional media, namely the Internet and the mobile Internet, says July Systems’ Prem Bhatia.

Prem Bhatia Apr 24, 2010 10:33 AM

Coinciding with World Earth Day on April 22, The Times of India and Garnier came together to launch a 45-day ‘green’ initiative called ‘Take Care, Take Charge’. Centre for Environment Education is the knowledge partner for this campaign.

exchange4media Mumbai Bureau Apr 24, 2010 9:07 AM

There seems to be no end to Lalit Modi’s problems. In another turn of events, Gaurav Garg, President, Strategic Consulting, Propaganda Media & Marketing, has served a legal notice to Lalit Modi and Morani brothers of Cineyug for breach of proprietary rights and monetary compensation.

exchange4media Mumbai Bureau Apr 24, 2010 9:06 AM

‘Better Interiors’ turns five this May and the magazine has come up with a special anniversary issue that is dedicated to luxury. The anniversary special is packed with more than 200 pages of drool-worthy products and spaces that can inspire readers to create their homes with sophisticated style.

e4m Desk Apr 24, 2010 9:02 AM

‘Lux Dance India Dance’, the home-grown dance show on Zee has turned out to be quite a hit. After gaining a substantial viewer base, the show carried out some activities to connect with its viewers. A dance carnival, a print innovation and strong presence in the online space were all part of this high voltage marketing activity.

Khushboo Tanna Apr 24, 2010 9:01 AM

Ritz is Maruti’s second offering in the upper A2 (premium hatchback) segment after the Swift. While Ritz was established and positioned as a premium offering from the Maruti stable during the launch phase, Stage 2 required to consolidate and further strengthen the brand’s position in the market as a premium offering.

Pallavi Goorha Kashyup Apr 24, 2010 8:59 AM

“There is still room for good creative talent to move from traditional to digital space, there is still significant room for creative and technology to marry each other and come with a solution which is really cutting edge. There is also room for brighter, younger talent to come here, because the time is right,” says V Ramani, Co-Founder & Vice Chairman, Ignitee Digital Solutions Pvt Ltd.

e4m Desk Apr 24, 2010 8:55 AM

The Realty Plus Conclave 2010, an initiative of the exchange4media Group, was held in Delhi on April 23. The day-long conference witnessed panel discussions on topics such as new business opportunities, regulation in business, investment strategies and future of integrated townships. The conference culminated with a glittering awards night. Dr Khater Massaad, CEO, RAK, Investment Authority, was the chief guest at the Conclave.

Nitin Pandey Apr 24, 2010 8:53 AM