Mid-Day, along with Foster’s, is all set to throw 100 parties on April 25, the day of the finals of the Indian Premier League Season 3. Mid-Day is running a competition with big prizes at stake. Hundred winners across Mumbai will be given a chance to throw a party at their residence on the day of the finals.
The combination of mobile Internet and the IPL has proved to be a great success across the globe. The whole array of IPL T20 mobile applications has been a grand success. Since the IPL mobile applications are entirely web-based applications, the growth of mobile Internet has helped the application to establish a wider user base around the world.
E-Sense Entertainment Pvt Ltd has won the award for ‘Excellence in Stall Design’ at the recently concluded Maharashtra Chamber of Housing Industry (MCHI) Property Exhibition 2010.
As Radio Mirchi turns eight on April 23, it has launched an initiative called ‘Mirchi toy factory – Toy do, Joy lo’. This time around, Mirchi’s birthday will be about collecting toys for the NGO Children Toy Foundation, whose aim is to educate children through play. Started in 1982 by Devendra Desai, Children Toy Foundation collects toys and organises ‘Play hour’ for children at construction sites, slums, municipal schools and hospitals.
Continuing its association with sports, Wrigley has made its presence felt through Indian cricket second year in a row with its association with IPL teams. With this alliance, Wrigley’s leading brands – Orbit sugar-free chewing gum and Boomer bubble gum – are engaging consumers in two interactive consumer campaigns for each of the brands.
Wynn Telecom Ltd, the company that had recently forayed into the mobile handset market through brand ‘Wynncom’, has signed on actor Saif Ali Khan as its brand ambassador.
Keeping in mind its focus on India emerging as a key market, Wunderman’s presence in the country will now be through two entities – Rediffusion-Wunderman and Wunderman International. After 12 years as Wunderman India, the 100 per cent subsidiary of Rediffusion Y&R will now be known as Rediffusion-Wunderman, headed by Leroy Alvares.
Luminous Power Technologies has appointed Meridian, part of the Ogilvy group, as their creative agency. Meridian has won the account following a multi-agency pitch. The marketing budget of Luminous is pegged at around Rs 40 crore. The campaign will involve TV, print, outdoor and BTL activities.
Weekender, a fashion clothing brand which has been targeted at the youth at the age group of 13-25 and kids in the 2-12 age group, has repositioned itself as a young family store, where the entire family can shop for clothes. Brandcomm is the creative agency on the account.
Showing skin ailments in ads are always a put-off, but when one features Kareena Kapoor’s star power, even a product like prickly heat powder gets a glamourous touch. The new TVC for Emami Boroplus prickly heat powder also gets the Rajkumar Hirani touch, who weaves in some ‘3 Idiots’ humour and places it alongside the utility of the prickly heat powder.
“The smart planner has narrow-casted his plans. Another good thing that had happened in the industry was the downturn, as everyone started looking at things in a more critical way and at their spends too… We have been able to increase the ad rates even in the slowdown. The way things are going, you can only expect to see better platforms, better service and better distribution structure,” says Rahul Johri, Senior Vice President & General Manager, Discovery Networks Asia-Pacific.