UTV World Movies has roped in Suleka Sharma as Associate VP and National Head, Ad Sales. Prior to this, Sharma was Zonal Head, North and East, Zee Café and Zee Studio. Sharma will be based in Delhi and will report to Nikhil Gandhi, Network Head, Sales, and Sameer Ganapathy, Business Head, UTV World Movies.
“The changing patterns of the mindset, coupled with the multiple choices and expansive knowledge, will drive the PR industry in India to reorganise the services. PR in India is not new, but the way of practising PR in the current realms of the market is yet to be fully established, and this will change the importance of the PR services being provided and financial returns to the agencies in the coming years,” says Ashok Kapoor, Chief Advisor, IconPR.
After some clutter breaking packaging and branding in the snacks category, now it’s time for some TVC push for Parle Agro’s snack brand Hippo. The brand name, packaging, philosophy and communication for Hippo have been developed by Creativeland Asia, while the TVC has been directed by Ram Madhvani of Equinox Films.
After the histrionics of Rakhi Sawant and her Swayamvar, NDTV Imagine premiered ‘Rahul Dulhaniya Le Jayega’, the second of the Swayamvar series, on February 1, 2010. The outdoor campaign by MOMS Outdoor Media Solutions for the show has managed to grab attention with its innovative ‘wedding’ look.
The online advertising industry in India had long felt the need for an ad monitoring and analysis tool. With the launch of ViziSense’s AdView, it is believed that this need will be fulfilled. exchange4media gets industry players’ views on how much use such a tool will be for the industry.
Not giving credit in the sequel to the man who conceived the original is symptomatic of an industry that’s known to treat intellectual property casually, writes Pradyuman Maheshwari.
With more than 450 million users across India and a far greater reach across demographics, mobile has gone beyond just calls and SMS alerts to user generated content and mobile video, which is set to become big once 3G is launched in India. exchange4media spoke to some industry players to know how mobile social networking is taking shape in India, the growth drivers and challenges.
The entry of two major international magazines – ‘Lonely Planet’ and ‘Condé Nast Traveller’ – in India has shaken things up in the travel magazine market. While Lonely Planet hit newsstands on January 29, 2010, Condé Nast Traveller’s India plans were announced recently. And already the competitive aggression is showing its claws.