Date-wise News

Continuing with its trend to launch on national dates, Discovery Networks added two new channels to the Discovery bouquet on January 26, 2010 -- Discovery Turbo and Discovery Science. With this, the number of channels in the Discovery Network goes to five. An official communiqué quoted that for starters, Discovery would launch these two channels only on the direct to home platform with Tata Sky but will soon be available on both analog and digital platforms across the country. Rahul Johri, Senior Vice President and General Manager - India, Discovery Networks Asia-Pacific, spoke to exchange4media on the two channels.

e4m Desk Jan 28, 2010 12:10 PM

Navia Asia, the out of home specialist network, has announced the elevation of Gourav Tandon to COO - India. Tandon was till recently the National Director at Navia Asia, in charge of business development since April 2009. In addition to managing several independent OOH AOR accounts, Navia services the OOH needs of clients of Starcom Worldwide, MediaVest Worldwide, ZenithOptimedia and Equinox, all media brands of Publicis Groupe owned VivaKi.

exchange4media Mumbai Bureau Jan 28, 2010 8:44 AM

“What happened with the West in the Internet sphere will happen to mobile in countries like India, and the opportunity and value is immense for advertisers through reach and engagement in a way no other medium can. So, I believe that mobile will emerge as one of the biggest new advertising medium in India and in other emerging markets,” asserts Beerud Sheth, Co-Founder & CEO, SMS GupShup.

e4m Desk Jan 28, 2010 7:31 AM

Rajat Sethi, Managing Director, Dentsu Marcom, has put in his papers. He had joined the agency on September 24, 2009. Sethi is yet to decide on his next destination. Meanwhile, no decision has been taken on his replacement at Dentsu Marcom yet.

exchange4media Mumbai Bureau Jan 28, 2010 7:30 AM

Triton Communications has bagged the creative mandate for Veola, a hair care brand launched by Bajaj Herbals in the Indian market. The win comes on the back of a multi-agency pitch. The media platforms for communications will include TV, followed by outdoor and print campaigns.

exchange4media Mumbai Bureau Jan 28, 2010 7:28 AM

Mobile2Win, which recently launched Mobile Video UGC with Reliance, now has ambitious plans to launch this mobile social networking application not just with other operators, but in international markets as well. exchange4media speaks to Rajiv Hiranandani, Co-founder, Mobile2Win, to find out more about these applications.

Robin Thomas Jan 28, 2010 7:27 AM

Swasti Bhowmick has quit Rediffusion Y&R as Chief Financial Officer. He had joined the agency in October 2008 and was managing the finances all group companies – TME, Wunderman, Showdiff, Rediffusion Public Relations, OAP-Touchpoint, Everest Brand Solutions, Sudler& Hennesey, and Rediffusion Y&R India as well as Sri Lanka operations.

Tasneem Limbdiwala Jan 28, 2010 7:25 AM

Since 26/11, many searching questions have been asked of our news telly wallahs. In fact, they have failed several rounds of catechism. Against this backdrop, Ram Gopal Varma is readying to release ‘Rann’. ‘Rann’s main protagonist Amitabh Bachchan speaks about the movie and news television in general to Sandeep Bamzai.

Sandeep Bamzai Jan 28, 2010 7:24 AM

According to the latest RAM data for Delhi home listeners from week 40 to week 2, Radio Mirchi continues to lead the FM space, followed at a considerable distance by Fever FM and AIR FM2 Gold. The fight for the third slot is a cluttered one.

Robin Thomas Jan 28, 2010 7:23 AM

Delhi Chief Minister Sheila Dikshit launched GovernanceNow, a fortnightly magazine and a daily website www.governancenow.com from Sri Adhikari Brothers Group through the Governance Now Forum, at an event in Delhi on January 27, 2010. The magazine is priced at Rs 50. BV Rao is the Editor of the magazine, while Ajay Singh is the Managing Editor. The magazine has been launched by SAB Group, which is a pioneer in the media industry and has 25 years of successful existence.

Nitin Pandey Jan 28, 2010 7:22 AM

Following a global media review, Carat has bagged the media mandate for Deutsche Bank. It is learnt that this development is effective in the APAC markets, including India and China.

Tasneem Limbdiwala Jan 28, 2010 7:21 AM