Print ad volumes of chocolates increased by 129 per cent during January-September ’09, as compared to January-September ’08. Cadbury India Ltd was the lead advertiser under the chocolates category in print, with its ‘Bournville’ brand being the most advertised new brand.
Two years since its launch, SMS Gupshup claims to be close to 25 million users, and primarily because of word of mouth. With revenues growing, SMS Gupshup also claims to breakeven within six months. Advertising and engagement marketing are the two revenue streams for the company, apart from carrier revenue streams.
The RX Club Show 2009, which is now in its 23rd year, announced the winners in the healthcare and pharma advertising industry in a ceremony in New York last week. Topping the Gold tally was India’s Sorento Healthcare Communications with two Gold Awards. OgilvyOne Worldwide and McCann Healthcare are amongst the other agencies that won Silver awards.
Kingshuk Mitra has stopped planning for his career for he believes it works better that way. Mitra wanted to be a cricketer, but ended up specialising in Finance. After his MBA he wanted to be a stock analyst but the rising graphs that beckoned him were the ones from a media planner's computer. As the head of the Nokia account at Maxus Delhi Mitra has helped Maxus win awards across advertising platforms in India and abroad for Nokia. He cites the Cannes win this year for Nokia as his most prized moment in his career.
The Congress Party, that was scouting for advertising agencies for the forthcoming Jharkhand Assembly elections, has decided on JWT India and Crayons Advertising to handle both creative and media requisites of the party. JWT is handling the TV and Radio mediums for the elections. Crayons on the other hand would handle the Print & Outdoor mandate.
While Radio Mirchi remains the most heard FM station in Delhi, and maintains a distant lead over the rest, FM stations like Fever FM, Red FM and Big FM have begun to challenge Mirchi’s leadership position closely. exchange4media spoke to industry players to find out more on the Delhi FM market, the challenges and the road ahead.
SBI General Insurance, the joint venture between State Bank of India and Insurance Australia Group (IAG) has concluded its recently initiated creative pitch process. The insurance company has appointed two JWT India and Interpub to its roster. The account size is in the range of Rs 8-10 crore.
Leading marketing magazine Pitch will felicitate India’s Top Marketers 2009 in a grand event in New Delhi on November 16, 2009. The day will begin with the Star News Pitch CMO Summit 2009, which is themed ‘Slowdown Superstars’. The Summit would be followed by an <b>impact</b> one-on-one with Crain Communications’ (Publishers of Advertising Age) Publishing & Editorial Director David Klein, who would be speaking on the growing digital medium.