Date-wise News

Genre Check: Aaj Tak tops Hindi new channels; DD News puts up impressive show

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TAM Media Research data for the period January to mid-October 2009 has thrown some interesting trends for the Hindi news genre. The fragmented genre has shown a steady trend for the top players in the core news TG, where Aaj Tak has been a consistent No. 1 player, except in week 42, when India TV marginally climbs ahead of Aaj Tak. One interesting trend is that of DD News holding on to the strong No. 4 position.

Nitin Pandey Oct 23, 2009 8:47 AM

<b>John Zeigler</b>, President & CEO, DDB Asia Pacific, Japan & India

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<p align=justify>Let’s put it this way, we won’t create any confusion; we would clarify the brand offering that is relevant to local as well as to international clients and would help clients to make the right decision on which area they want to be the most serviced in. From the Mudra point of view, that gives Mudra the opportunity to clearly be the competitive brand and it gives DDB the opportunity to clearly be the international corporate. As a creative organisation, we don’t want to change local cultures or re-orientate them to western minds and that is where our local and international talent comes in.

e4m Desk Oct 23, 2009 12:00 AM