Anacin, a pain killer from Wyeth Consumer Healthcare, has been one of the most trusted and leading analgesic brands in India and has been in the market for quite some time. The brand has a strong presence in Maharashtra and the southern markets of Andhra Pradesh, Karnataka and Tamil Nadu.
Altius Consulting has conceptualised a workshop called Marketing 101 meant for entrepreneurs by entrepreneurs. Each of the speakers at the event was specialist in their own fields and has the in-depth experience and runs a start-up. The day-long workshop aimed to move business forward in a confident and financially rewarding way. Whether one is just starting out or has been working as a professional for a while, this workshop teaches one what one needs to know about creating a successful and profitable business as a creative professional.
PHD on September 14 opened its 10th office in the Asia-Pacific region following its partnership with Manhattan International, a leading advertising and communications group in Pakistan. The affiliation will see PHD partnering with Manhattan to provide media communications solutions in Pakistan. The new partnership, PHD Pakistan, became operational in Karachi from September 14.
Atul Pande has joined Essel Group as CEO for its Sports Business. Pande will be responsible for all Essel Sports Business (Mumbai Football Club, All Sports Magazine, ICL and all new initiatives) as well as the Broadcasting Business (Zee Sports and Ten Sports).
MediaCom has been named Media Agency of The Year at the 2009 M&M Awards. The MediaCom network beat all-comers to take this prestigious title, and also picked up two awards for individual campaigns for Braun and Mars Pedigree. In all, 11 MediaCom campaigns were shortlisted across 18 categories – more than three times as many as the next best agency.
Talk about going flat. This is the strategy that BBH has been following – no posts, no separations, no designations. What BBH India has instead are Brand Partners. The agency has completed nearly nine months of operations in India and has a 33-strong team in its Mumbai office. Everybody is considered equal in their roles.
The Advertising Standards Council of India (ASCI) has bought 41 ads under its scanner for the period April-June 2009, of which six ads have been withdrawn, while seven have been modified. Eight ads that were upheld by the Consumer Complaints Council (CCC) are still awaiting assurance of compliance from the advertisers/ad agencies ensuring that the claims would not to be repeated. Eighteen ads were not upheld by the CCC.
The Nielsen Company, India has appointed Sandeep Ranade as Director - Client Solutions, Consumer Research. He will be reporting to Prasun Basu, Executive Director, Consumer Research and Vice President, Bases, The Nielsen Company. Ranade will be based out of Mumbai and will focus on partnering with consumer packaged goods clients.
Quaker Oats, in association with The Times of India and Apollo Hospitals, has launched a special initiative titled ‘Mission to Make India Heart Healthy’. Quaker Oats has also developed a portal which helps assess risks associated with the heart and provides a range of solutions and information on how to stay Heart Healthy.
Radio Misty now dons a new look and sound in Sikkim. The changes were made based on the feedbacks received from the listeners. Radio Misty has also launched a 360 degree campaign to create buzz around the revamp and has earmarked Rs 7 lakh for this. The Fm player is now also eyeing expansion in the North East and West Bengal.
Cerebral and erudite, Amitabh Bachchan is considered by many as the greatest living actor to come out of India. In an industry dominated by the Khans, the name Bachchan represents a mystique and charisma that is enduring. In an exclusive conversation with veteran journalist Sandeep Bamzai, Bachchan speaks about his journey in films, Hindi Cinema, and return to the small screen in Color’s ‘Bigg Boss 3’.
Jaya TV, one of the leading Tamil satellite channels, recently completed 10 years of its operations. As part of commemorating its decade-old successful run, the channel has upgraded some of its popular shows while phasing out a few others and has introduced news shows. The channel will be launching new content periodically from now on.
Delivering quality, emphasis on timelines and passion in everything that is undertaken is the motto that Sujata Dwibedy, Director Buying Strategy, Indian Media Exchange (IMX), believes in and guides her team with. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
K7 Computing has recently appointed Publicis Ambience to handle all its advertising and communications requirements. Publicis Ambience will partner closely with Publicis Groupe PR agency Hanmer MSL to build the K7 brand in India. K7 has set aside a marketing budget of Rs 8 crore to achieve its objectives for the year.