Over the years, brand Nirma has remained true to its original proposition – a value-for-money product for the Indian housewife. One of the most recognisable Indian brands,
Following a multi-agency pitch, Star CJ Network, the home-shopping joint venture of STAR Group and Korea-based CJ (Cheil Jedang), has appointed Starcom Worldwide as its media partner. As was reported by exchange4media earlier, BBH India has been appointed as the creative partner on the business.
The creative mandate for Incredible India’s domestic campaign has been assigned to Crayons Advertising. Joint Secretary, Tourism, Leena Nandan, while confirming the development, said, “The account size is worth Rs 50 crore.” Span Communications is the incumbent agency. Meanwhile, the media campaign will be released through DAVP.
Riding the festive season wave, Coca-Cola India has announced the launch of its innovative ‘Coca-Cola Khushiyan replay’ consumer promotion campaign nationally. As part of this initiative, a computer generated lucky draw would provide consumers a chance to win a Samsung Camcorder every hour for the next 40 days.
With an overdose of so many new Bollywood releases all bunched up, the earnings potential of many of these releases will be impacted. On several Fridays going forward, there are two and even three big releases slated for simulcast. The audience will obviously sift the wheat from the chaff, it will give a thumbs up to what it thinks connotes the best entertainment, says veteran journalist Sandeep Bamzai.
Blackberrys is unveiling its new TVC, titled – ‘The Date’ – September 10. The commercial brings out the essence of the Blackberrys brand of sharp youth with energy and its aspirational appeal of being quick witted. Arms Crestra is credited with the concept and storyboard of the TVC.
A total of 2,685 entries from 21 countries will be competing at this year’s Spikes Asia 2009. The three-day festival kicks off next week in Singapore on September 16, 2009. The top country participating is China with 382 entries, followed by Singapore with 369, Japan on 335 entries, and India with 321 entries.
Acmic Interactive, an online Internet marketing company, has roped in Vamsi Vanka as General Manager. He will be responsible for both India and international markets and will be playing a vital role in business development in the digital space. Vanka will be reporting to Ravi Shankar, CEO, Acmic Interactive.
On March 2, 2009, Hindi general entertainment channel ‘Real’ launched with a differentiated proposition, appropriate fanfare and a decent content line-up. Six months later, the channel has announced its decision to downsize. Prior to that, the channel had already ceased investing in its programming. Many wait now to hear what would be the next from the channel. Industry leaders give an external perspective on what may have led to this.