Date-wise News
Actress Divya Dutta joins T-10 Gully Cricket 2 as owner of ‘Ludhiana Gullies’
Divya Dutta, will own ‘Ludhiana Gullies’, the Ludhiana Cricket Team of T-10 Gully Cricket Season 2. The announcement was made on September 5, 2009 in Ludhiana. T-10 Gully Cricket Season 2, will kick start its second season with call for entries from September 19 to September 22, 2009 has signed Bollywood actress Divya Dutta as a team owner of “Ludhiana Gullies which is the Ludhiana cricket team of this season.
Nerolac Impressions refreshing walls and relationships alike
Kansai Nerolac has recently launched a television campaign for their brand of premium interior paints, Nerolac Impressions. The campaign features actors Konkona Sen Sharma and Irfan Khan and aims to show how Nerolac colours can help reflect one’s personality. In short, it is all about rediscovering one’s self while painting.
Radio City celebrates ‘Musical-E-Azam’ Season 3
TBWA\India appoints Gayatri Gogate as VP, Account Management
Big FM appoints Sailesh Bijlani as Cluster Head, Maharashtra and Goa
Big FM has roped in Sailesh Bijlani as its Cluster Head for Maharashtra and Goa. Bijlani will be replacing Neerja Dhillon, Station Director - Mumbai, Big FM and will be spearheading the operations of Big FM for Mumbai, Sholapur and Goa. He will be reporting to Himanshu Shekhar, Business Head (North and West).
After relaunching in a new avatar, HT plans campaign blitz to woo today’s youth
Hindustan Times, which recently relaunched itself in its current new and youthful look, has come up with a campaign to woo the young readers. For this, Lowe Lintas has conceptualised a new campaign, which consists of a series of short commercials that take up issues from real-life situations. ‘It is time’ is the underlying thought behind the relaunch campaign.
‘Fear Factor Khatron Ke Khiladi Level 2’ launches with round-the-clock marketing
Colors’ ‘Fear Factor Khatron Ke Khiladi Level 2’ has hit the small screen and the channel is leaving no stone unturned to market the reality show, exploring, what the channel claims, the least likely modes of communication to reach out to the viewers. “It’s a round-the-clock marketing campaign,” says Rameet Arora, Head of Marketing, Colors.
MPG brings in Abhishek Jain and Mahima Bhanukumar for key roles
Tell-a-Friend with ‘SocialTwist’
One doesn’t usually ignore a friend’s recommendation, be it about a new product, reading an article, a movie or just about anything. In that sense, a friend who recommends something is getting into what one calls ‘referral marketing’. Finding an opportunity and a gap in this field, SocialTwist has created tools that help build capabilities in social marketing. Their tool ‘Tell-a-Friend’ is a ubiquitous feature in nearly 40,000 websites.