Hanmer MS&L has bagged the PR mandate for XLRI School of Business and Human Resources, one of the leading management institutes in the country.
Sonya Sundram, Executive Creative Director, Solutions | Digitas has been invited to judge the prestigious MAA Globes Awards 2009. The awards ceremony will take place in September 2009. Sundram would be judging two categories – Best Innovative Idea or Concept and Best Sponsorship or Tie-in Campaign.
After having honoured and celebrated country’s leading television news professionals in 2008, exchange4media is on course to recognise and felicitate achievers in the television news sphere at the Indian News Broadcasting Awards (INBA) 2009. The second edition of INBA will be held on August 26 at the Intercontinental Eros in Delhi.
RAPP India, a strategic business unit of Mudra, has appointed Venkat Mallik as President of its India operations. Mallik has joined RAPP India from PRS-Permacel, an erstwhile Johnson & Johnson company, where he was Business Head for the Brand Risk Management business.
Sanjaya Baru, former Editor and Press Advisor to the Prime Minister, is set to join Business Standard as Consulting Editor from October 1. In an announcement circulated on Wednesday, August 19, TN Ninan, Editor-in-Chief of the leading business daily, stated that Baru would succeed him as Editor of the newspaper on January 1, 2010.
“India’s PR industry is still fairly nascent in terms of size and years of experience. We still have a vast majority of people who view the industry from the lens of the old model of public relations officers. But we have seen a slow positive change of this perception,” says Harjiv Singh, Co-founder & CEO - International Operations, Gutenberg Communications.
ViziSense on August 19 launched its second monthly web rankings this year. As per the latest rankings Orkut remains the most popular social networking site in India. Yahoo! Mail is the most popular in the email category with Gmail close on heals. In conversation with exchange4media, Amit Bhartiya, Business Head, ViziSense, shares more on these rankings.
A little over a year after its launch on July 28, 2008, consumer knowledge and consulting firm Ormax Media claims to have achieved break-even. Buoyed by the financial results, the firm is now looking to further expand into the media and entertainment domain. Shailesh Kapoor, Director, Ormax Media, shares about the way ahead for the company.
Coca-Cola India has recently appointed Ricardo Fort as Vice President - Marketing, for its India & South West Asia operations. Fort joins from Coca-Cola Brazil, where he was Marketing Director, and was responsible for a portfolio of brands accounting for over 50 per cent of the Brazilian soft drinks market.
Following the launch of its new communication to effectively improve its brand image and have a top of mind recall, SpiceJet has strong plans to induce this strategy in the digital medium as well. Taking the thought forward, the airline has called for a digital pitch.
There will be more players in future and the share of organised retail will go up. My personal view is that there will be consolidation in the industry and only strong players with good international experience and financial clout will survive. Retailing is a high cost business, because apart from high rentals, there is monies involved in advertising and to engage consumer 36 weeks a year. This could be in any form, be it promotions, consumer convenience, loyalty programmes, etc. Hence, a strategic approach to marketing is required rather than a calendar led marketing.