Leading afternooner Mid-Day has completed the first anniversary of its Pune edition. In Pune, the publication adopted its focussed, micro-distribution strategy to engage Young Urban Mobile Professionals (YUMPI), whereby it distributed the newspaper only in key seven upscale and commercial areas that has the paper’s desired core Sec A & B audiences.
ACK Media, one of India’s leading entertainment and education companies for young audiences, and Turner International have entered into a strategic content partnership to produce two animated films and 26 half-hour episodes of the Amar Chitra Katha stories. The first of the two films is slated to be aired in the first quarter of 2010.
Betting big on new launches, Chinese consumer durables manufacturer, Haier Appliances, expects to cross a turnover of Rs 400 crore in India this year. Haier claims to have clocked in revenues of Rs 325 crore in 2008. The company has now entered a new business category with the launch of its Spa Water Heater, and has roped in Zenith to handle the account.
The Internet sector may be a cluttered market today, but the online industry in India is said to be growing at the highest rate as compared to other mediums. Despite this growth, one of the challenges that some in the industry see is the lack of the industry’s ability to monetise the web traffic. exchange4media.com gets an industry overview on this.
Corporate Voice | Weber Shandwick has recently expanded its national management structure. Atul Ahluwalia has been elevated to President, while Dilip Yadav is now Executive Vice President. Along with CEO India Shiv Reddy, they would form a National Leadership Team. Following this, Pradeep Wadhwa has been promoted as General Manager for the agency’s Delhi operations.
Much like any average person in any average job, the TV journo, too, has made his peace. He gets by the tough life of the TV newsroom by throwing the protective ring of philosophy around himself. Thus, the television newsroom is a very philosophical place. It is littered with life’s eternal truths, says BV Rao.
Webchutney is getting active in Bangalore after lying low for the past eight months in the city. The agency had taken some precautionary measures, as was done by many, when the so-called recession became ubiquitous. But now, with there being a shift and with things looking up now, the agency has decided to scale up its activity in Bangalore.
Tata Retail Enterprises (Trent), operating under the brand name ‘Westside’, is on the lookout for a creative partner. The group has called for a pitch and is evaluating the agencies for its creative duties. Publicis Ambience is the incumbent agency, while Lodestar Universal continues to be the media agency.
Aegis Media Singapore has appointed Anupriya Acharya as the new CEO. Prior to this, Acharya was based in India as the President of Rediffusion Y&R’s media arm TME. Arun Kumar, the incumbent Aegis Media CEO, is moving to a regional role as Director Digital Operations to further strengthen the digital product for Aegis Media in the region.
In an extraordinary annual general meeting (AGM), held on August 6, 2009, the Bombay Ad Club has revisited its rules regarding the terms of appointment of the Ad Club’s President. Following this, Bhaskar Das who has been the Ad Club President for the last two years, is elected the President once again.
The intense competition and the trying times both demand better efficiencies. Looking at the current state of the world economy, even organic growth is not going to be easy. Better financial management would be the key to survive. I am looking at strengthening our online division this year. We plan to open an outdoor division as well, besides aiming for a growth of 25-30 per cent in the current year.