Following a multi-agency pitch, Lintas Media Group’s (LMG) Delhi office has been appointed the media AOR for Hindware. Company sources inform that the business is pegged in the vicinity of Rs 20 crore.
Malayalam general entertainment channel Asianet is gearing up to launch a new show to hunt for the most talented actor and actress in Kerala. Called ‘Mammootty - The Best Actor Award 2009’, the show will be based on actor Mammootty’s contribution to Malayalam cinema. Each episode feature discussions on the various characters performed by the veteran actor and the closeness of those characters in real life. The new show has gone on air July 25, 2009.
Deutsche Welle, Germany’s international broadcaster, and Kerala’s ViCTERS (Virtual Class Technology on Edusat for Rural Schools) TV have recently signed an agreement to telecast educational programmes for school children in the state.
aMap has signed a partnership with Eurodata to provide international TV ratings in India as well as to disseminate India TV ratings in the world. In India, aMap will thus remain the one-stop shop for TV viewership data from 80 countries.
After a stint of almost eight years, Jiggy George has quit Cartoon Network, where he was Executive Director, and was also responsible for the theatrical business of the company. Details on his next destination were not available at the time of filing the report. Sources inform that George’s last working day with Turner is July 31 2009.
Sumeet Chatterjee has called it a day at Lowe Lintas. He now joins TransStadia as Head of Business Development. Chatterjee’s new role includes strategic alliance marketing and publicity, content and government liaison.
Navin Nair has been roped in as Head - SBU (Strategic Business Unit) Bangalore, at Percept Profile, the PR arm of the Percept Group. Nair moves from Madison PR, where he was the Bangalore Head and was there for close to five years.
Manoj Malkani has joined MPG as VP, Mumbai, where he will be reporting to Jyoti Bansal, Executive Director West & South MPG. Malkani moves from Dentsu Media, where he was Vice-President, Media, for a year.
The 14-week trend in the Mumbai market as per to the latest RAM data tracking morning listenership shows Radio Mirchi, Red FM and AIR FM2 Gold closely competing for the top slot, with Radio Mirchi nudging past the rest to emerge as the No. 1 FM station among the morning listeners in week 28.
From selling TV sets and refrigerators in rural Maharshtra to handling all the brands at MEC Mumbai, Sudhan Deo, Business Director – Media Planning, Mediaedge:cia, has come a long way. And what he has retained throughout is his passion for his work, which has given him the edge. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
The success of the broadsheets like Metro and Today, circulated for free in many parts of Europe and Singapore, respectively, has been closely examined by many media owners. But the viability of such business models somehow does not seem to be drawing a positive response from media barons in India.
Air India’s creative pitch has finally gone underway five months after the national carrier officially announced a review of its creative duties, which exchange4media had reported in February 2009. Thirty agencies are reportedly in the race for the business. Currently Mudra, RK Swamy, Prem Associates, and ThompsonConnect, among others, are on the Air India roster.