Following the recent culmination of IPL2 and with the ICC T20 World Cup just round the corner, TAM Media Research undertook a study to compare the performance and deliveries of both these popular cricket properties. The study indicates that IPL has managed more eyeballs than T20 World Cup.
The Twenty20 cricket format has been a big hit and has strengthened its position further with the recently concluded IPL2. However, it was the maiden ICC T20 World Cup that set the ball rolling, and with India winning the championship, the Cup of joy runneth over. exchange4media gauges the mood of media planners regarding the forthcoming ICC T20 World Cup 2009.
Reebok is coming out with its first ever TVC in India for the latest edition of its Hexride performance footwear featuring brand ambassadors MS Dhoni and Bipasha Basu. Conceptualised by McCann Erickson, the TVC stresses on the ‘Fitness is Fun’ element and has both Dhoni and Basu sharing a crackling chemistry on screen.
Though launched a bit late in the day in India, McDonald’s is leaving no stone unturned to promote the launch of its iconic product, Chicken McNuggets, in the country. A new TVC conceptualised by Leo Burnett has hit the airwaves, which highlights a new style of eating chicken.
Beating all media speculations, Ambika Soni has been announced as the new Information & Broadcasting Minister after the second round of swearing-in ceremony that took place on May 28, 2009 in Delhi. Mohan Jatua and Dr S Jagathrakshakan have been named as Ministers of State in the Ministry of Information and Broadcasting.
C Squared Holdings Ltd has announced the acquisition of Media & Marketing magazine, the M&M Awards, the IMM training and talent development programme and all the digital publishing activities under the M&M brand. The assets have been acquired for an undisclosed sum from Emap Ltd.
Every situation brings its opportunities, and the current economic slowdown is no different. Some industry leaders have identified these opportunities and have taken steps that would lead their organisations to grow, even in a slowdown. The exchange4media Conclave 2009 would discuss these opportunities for various domains. The exchange4media Conclave 2009 is presented by STAR News and powered by Hindustan Times.
When the markets opened on May 18, 2009 for the first time after the thumping Congress win, it wasn’t just the Sensex that went berserk. CNBC’s Udayan Mukherjee’s exuberant on-air antics left quite a few speechless and highly bemused. This has left BV Rao wondering if it is becoming acceptable behaviour for anchors to wear their emotions on their sleeve.
Noshe Oceanic has recently added the Somany ceramics account to its kitty and will now be working across its brand basket. The account is pegged at Rs 7 crore. It may be recalled that in March-end 2009, Noshe Oceanic had bagged the creative and media duties for Somany Tiles’ high-end designer tile brand Schablona.