ZEE strengthens its leadership team in South
Zee Tamizh, the Tamil channel from Zee Entertainment Enterprises (ZEE), has promoted NS Easwaran as Deputy Business Head
Date-wise News
Domex radio campaign rides on the back of theme song
While characterisation of the diseases may not be such a good idea, creating a theme song for radio is the way to go, say experts
Tata Housing once again banks on OOH for latest project
The real estate brand has executed a six-month long campaign at 10 strategic outdoor sites in twin cities of Bhubaneswar & Cuttack
Quick five with Hungama Digital Media’s Neeraj Roy
Hungama recently launched a new music app positioned as a ‘Game Changer’. The company’s MD & CEO shares how the app can change the music experience
"There is need for regional video content with local sensibilities"
Arunn Asthaana, MD and CEO, VVIDIA talks about how video content has changed the rules of marketing & demand for local content, among other things
Should TRAI regulate the broadcasting industry?
TRAI & the broadcasters have been at loggerheads as the latter considers TRAI’s regulations archaic. The industry should be regulated by market forces, say experts
RBNL rolls out Choose Your Set Top Box Wisely campaign in 38 cities
The campaign is aimed at empowering consumers with information on digitisation and distribution partners with the opportunity to strengthen brand equity
Nat Geo all set to enter ‘Inside IPL 6’
The special series will reveal the facts behind the massive machinery of the Pepsi Indian Premier League
Publicis Capital wins Subway India business
Subway India has awarded its creative business to Publicis Capital post a multi-agency pitch. The account size is in the range of Rs 25 cr – Rs 30 cr
Havas Worldwide ropes in Gaurav Soi and Tiraz Balaporia
Soi joins as Vice President, Havas Worldwide Mumbai, while Balaporia joins as Vice President and Office Head, Havas Worldwide Bangalore
Guest Column: What you should never do as a leader
It is imperative to be appreciative of employees in an open forum, but pointing out concerns has to be done within closed doors, says Sarabjeet Sachar of Aspiration
Delhi Press woos young readers with two new magazines
Delhi Press has tied up with American publishing group Highlights to launch ‘Highlights Genies’ and ‘Highlights Champs’ for the 2-12 age group
Patrika launches its seventh edition in MP
Further strengthening its base in the Hindi heartland, Patrika has launched its Satna edition. The paper has an initial print run of 25,000 copies
Hindustan’s campaign brings rail connectivity to Bulandshahr
The objective of the campaign was to emphasise the need for rail connectivity in Bulandshahr, besides consolidating Hindustan’s presence in the city
Adille Sumariwalla quits Clear Channel
The Chairman & MD of Clear Channel in India and Head of the Clear Channel Mudra JV, has decided to move on after a stint of eight years