The arrival of business analytics has changed market investment decisions. Overall, delivering the R in ROI is very difficult now, say market experts
With this association, Fourth Dimension forays in the digital space with an aim to provide comprehensive solutions to its clients
Mukherji has been appointed as Executive Creative Director. He will partner the leadership team on brands such as Maruti, Tetrapak and Max India
Big FM’s Big Green Ganesha Campaig is aimed at creating social consciousness towards making one of India’s most popular festivals more ecologically sound
The Forum Mall Bangalore has awarded its creative duties to TBWA\India, following a multi-agency pitch
The Forum Mall Bangalore has awarded its creative duties to TBWA\India, following a multi-agency pitch
ITC has appointed Windchimes as its social media partner for brand Classmate. This is the agency’s second brand under the ITC umbrella
ITC has appointed Windchimes as its social media partner for brand Classmate. This is the agency’s second brand under the ITC umbrella
Preetesh Chouhan will be responsible for ad and sales around Asia Pacific and help the company establish its footprints in South East Asia
The channel banks on TV & digital to create buzz around new show ‘Grey’s Anatomy’
The brand organised an augmented reality experience, where participating kids starred in a Kellogg’s Chocos game as their own avatars
Following a multi-agency pitch, AliveNow has bagged social media marketing duties for Reliance Trends
The newly launched agency has been christened Span Digital. Kushal Sanghvi has been brought on board as CEO
The documentary brings together some fascinating tales of manned missions to the Moon accomplished by the US
WPP also says it welcomes NDTV’s desire to not get into 'trial by media'. WPP reiterates NDTV lawyers wrote to Kantar on Aug 21 for settlement
Vizeum has bagged the media duties of Amrutanjan’s Fruitnik, Amrutanjan Care and other planned new launches
Instead of seeing marketing and sales as two separate entities, successful marketers have struck a balance
Change is the only constant in business & anticipating those changes is key to survival, shared the Chairman of Bajaj Auto
“You can have a brand without a profitable business but you cannot have a profitable business without a brand,” says the MD & CEO of Britannia
Barun Das of Zee News, Vikram Chandra of NDTV & many more will discuss and debate steps to take the news channel industry forward
The event will hold the Young Spikes programme, Innovasia, Spikes Night and an interactive exhibition, besides 30 seminar sessions
Leading companies like HUL, Coca Cola, Liberty Shoes are tapping tough market conditions to scale up their growth with out of the box ideas
Eleven per cent of Gen Y (<25 years) own a smartphone, as compared to six per cent of Gen X (>25 years) in urban India, reveals the study
The agency to manage five ETV regional channels, namely, ETV Marathi, Bangla, Kannada, Gujarati and Oriya
Ralco Tyres has awarded its creative duties to Triton. The company will focus on television, outdoor and print medium
Sony’s long running crime serial ‘CID’ will be joined by the two leading ladies of the movie ‘Raaz 3’ for a special episode to be aired on September 1
After the promotions blitz for the movie ‘Avatar’, Movies Now is all geared to beef up its content line-up with yet another Hollywood blockbuster
As in the previous years, this year, too, print players have lined up exclusive content and pullouts as platforms for advertisers and to woo readers
While retailers & manufacturers follow supply driven segmentation, shoppers view channels from a convenience point of view, says Carlos Olmos of Coca-Cola, Eurasia & Africa
Prior to this, Kumar has worked at Momentum Strategy, Avalon Consulting and Law & Kenneth as well as an independent consultant in his career spanning 16 years
Bhattacharjee will be responsible for spearheading the entire business vertical of Panasonic account. He will be reporting to Associate VP Surbhi Murthy