Gandour takes kids on a Safari
The latest TVC campaign for chocolate brand, Safari, combines the real world and the animated world to take the viewers on a safari.
Date-wise News
Want to sell your agency? Get Niche
Nitika Kochhar, a renowned name in the media recruitment space has floated Niche Consultants to facilitate M&As and strategic tie-ups
Radio Mirchi brings desi beats to listeners in UAE
Entertainment Network India Ltd has joined hands with Abu Dhabi Media Company to launch Radio Mirchi in the UAE
Dabur adds Starcom MediaVest Group to its roster
SMG has bagged the media planning mandate for Dabur’s skin care, hair oils and home care portfolio
iStrat creates web identity for Redtape
Gurgaon-based agency iStrat has been roped in to build a new e-commerce site for premium lifestyle brand Redtape
Volkswagen & Mudra Max go 360 on OOH for Think Blue
Mudra Max has exclusively implemented a high decibel campaign in Mumbai and Delhi through a mix of digital, experiential, on ground and OOH execution
Snapdeal.com added to OMD India kitty
Group buying website Snapdeal.com has handed over its media mandate to OMD India. The business is pegged in the vicinity of Rs 25 crore
Hindustan Times ‘No TV Day’ was back with a bang on January 28
To drive the message, ‘TV OFF. MUMBAI ON’, Mudra Max-OOH planned and executed an effective OOH media campaign for No TV Day (NTD)
SC 2G verdict clouds Uninor media review
Even as Uninor is expected to announce its media partner soon, SC’s decision to revoke the telecom player’s license will leave little impact for the development in India
DNA unfurls its Code of ethics
DNA has come out with a journalistic bible called Code of ethics. The complete explanation of their journalism ethics is on their front page
Gunn Report: India continues as number 14th most awarded country
In most awarded films, Ogilvy’s ‘Train’ for Railways was 16th & JWT’s ‘Endless Goodbye’ for Airtel was 31st. Ogilvy Mum & Del was #38 in top agencies
Ozone Media celebrates six years in the digital ad biz
Ozone Media scripted its success story by building capabilities across media platforms, bagging accounts and strengthening the team
Gopal Vittal heads back to Bharti Airtel
Bharti Airtel has appointed Gopal Vittal as Group Director - Special Projects. Prior to this, Vittal was with Hindustan Unilever
IndusInd Bank allocates 15-20 crore for its new 360 degree campaign
IndusInd Bank’s campaign focuses on innovative services, based on the philosophy of responsive innovation
Volume growth buoys Marico; net up 21 pc
Marico has clocked a turnover of Rs 1,058 crore during Q3 FY12, a growth of about 29 per cent over Q3 FY11. Net profit was up 21 per cent
Lafarge India appoints Rediffusion Y&R
Following a multi-agency pitch, Rediffusion-Y&R has won the creative duties of cement brand Lafarge India. Ogilvy is the incumbent on the business
Oxygen Communications gets new Head of Servicing
Sharat Mishra has joined Oxygen Communications Head of Servicing; he moved from BuzzDrivers where he was COO
<b>Rahul Sarkar</b>, COO, Goldmine Advertising
I think agencies should not fool around with clients. Everyone in the industry is talking about a GDP growth of 5.6 per cent or 5.7 per cent. If there is a crisis, then we all need to adjust to that – agencies as well as clients. Clients have a certain budget, and agencies need to understand that. Hence, there needs to be far better co-operation between clients and agencies to tide over slowdown periods.