Collaborative effort and bringing the best for clients is the way forward for the growth of Contract Advertising as it celebrates 25 years in the business.
Arvind Wable, Executive Director & CEO, DraftFCB Ulka & CEO, DraftFCB, Singapore, lists the seven best advertising campaigns...
Dheeraj Sinha, Regional Planning Director at Bates141, writes about the seven ways a creative guy destresses...
Sumanto Chattopadhyay, Executive Creative Director, South Asia, Ogilvy & Mather, writes about the seven ad films that tell a story better that Bollywood films...
In the wake of a multi-agency pitch, Aircel has realigned its media business. Mudra Max is the new agency added to the roster, handling print and radio. Starcom now handles television & digital. The estimated account size of the business is in the vicinity of Rs 180 crore.
Greater engagement, innovation and co-creation remain the key while marketing products as marketers take the rational route and emotional route to engage consumers.
Harjot Singh Narang has been appointed as Branch Head, Dentsu Marcom, Delhi and Amit Wadhwa joins as Senior Vice President, Dentsu Creative Impact.
As a part of the Tanishq MIA campaign, Adz Edge handles railway station branding, bus shelters at the high locality areas and billboard at Vashi railway station.
South Australian Tourism Commission has combined cricket and Facebook for its ‘Score-a-Ton’ campaign to drive tourist traffic from India to Australia.
Monica Tata, as VP & GM Networks, will now manage all of Turner’s India networks. The roles of Sunny Saha, Anshuman Misra and Siddharth Jain, among others, have been expanded.
Minutes after a leading news channel claimed to have flashed ‘exclusive’ footage of Sharad Pawar being slapped by Harvinder Singh, not just news channels, but social networking websites like Twitter and Facebook were also flooded with comments for and against the incident.
LMG has won the Metro Cash & Carry India business, the size of which is estimated to be around Rs 20 crore. The win was preceded by a multi-agency pitch.
Glitz Cinemas has planned a major expansion spree to launch 28 screens across nine cities with an investment of around Rs 30 crore by 2013.
Myntra.com has introduced formal apparel wear category in its catalogue and has recently rolled out a new TVC, ‘Ramp it up’, besides hosting an event for FHM’s 4th anniversary issue.
Allied Blenders and Distillers is taking the expansion route to strengthen its market presence. The company has lined up a slew of promotional activities to support the new launches.