Carrying forward its ‘Pure Air Lovers Society’ (PALS) campaign, Suzlon Group has now used innovative out-of-home promotions to make it a complete and effective 360 degree awareness activity.
Right before the festive season, Patrika has strategically re-launched the product with an all new youthful look. The overhaul is a result of three months of planning, intensive research and market feedback. The new-look Patrika hit the newsstands on September 11, 2011.
New business models, localisation and innovation have created category explosion as far as e-commerce is concerned, as per the B2C e-commerce report by ViziSense.
Zee Entertainment Enterprises Ltd (ZEEL) has appointed Sanjay Reddy as EVP–South Cluster. This is Reddy’s second stint with ZEEL after a gap of two years. In his new role, he will be heading all south channels of ZEEL – Zee Telugu, Zee Kannada and Zee Tamil. He will report to Nittin Keni, Creative Head, ZEE.
Dentsu India Group has further strengthened its team with the appointment of Ashwin Parthiban and Rajesh Bhargava. While Parthiban has joined as ECD, Dentsu Communications, Bangalore, Bhargava has been appointed as GM - Studio and Production, Dentsu Marcom.
Dr KF Lai, CEO of BuzzCity, calls on businesses to sharpen up their mobile commerce offerings and start marketing them to users. The time for mCommerce is upon us, he says.
Selling financial products has never been easy. Bates141 has taken a different approach to promote Max Bupa Health Insurance by starting a health movement, encouraging people to adopt healthy living by taking a health promise for the ones they love. Read more on the creative plan, the strategy and if it impressed the creative minds...
As Panasonic ups its spends to Rs 100 crore, it has decided to put 50 pc on TV and has lined up aggressive festive plans. Dentsu Communications and Hakuhodo Percept are the creative agencies, while the media duties are handled by Allied Media.
The agency has appointed Shefali Kothari as Associate Vice President and Ravi as Associate Creative Director in its Mumbai office.
National Seeds Corporation Ltd, under the administrative control of the Ministry of Agriculture, is looking to empanel local advertising agencies in Delhi to handle its advertising duties. The last date for submission of proposals is September 23, 2011.
After Aurangabad and Nasik, Dainik Bhaskar Group has launched the third edition of its Marathi newspaper Dainik Divya Marathi from Jalgaon, Maharashtra on September 10, 2011.