Sunder Hemrajani
guestcolumn@exchange4media.com
@Sunder Hemrajani
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Guest Column: The whiff of opportunity in festive airs
The peak in sales that coincide with our celebrations are also linked to rational and irrational factors, says Sunder Hemrajani, Managing Director, Times OOH
Rewind 2012: The new normal of outdoor
“The OOH industry saw advertisers climb up the value chain from awareness to engagement in 2012,” says Sunder Hemrajani of Times Innovative Media