This association will be leveraged on the Digital platform and other channels through a series of social media contests and sweepstakes and lots of other engaging content. The contests will run for the complete season which ends in December
To continue enhancing the user experience, LINE India hastied-up with online sellers such as Groupon and Jabong with rewarding deals and will continue to introduce other valuable partnerships
In this role, Vidyasagar will manage India Core Partnerships organization and will also be responsible for Google’s broader cross-functional YouTube related initiatives for India
Nitin Bawankule, Director, E-commerce and Online Classifieds will be taking over as Director of Agency Business, Google India on a temporary basis
The entire activity reported an estimated reach of 46.4 million impressions from 10,602 Twitter mentions
The new cinematic adventure 'Motu Patlu Kungfu Kings' will see Motu turning into a kungfu maestro
The two brands have devised the concept of "Wills Rock the Ramp"a 360 degree Vine booth - a twist to the traditional twirl people do to show off what they're wearing
Through its proprietary algorithm and 500 million+ unique user profiles, Vserv has created actionable user personas and identifies intent signals in real-time
Coco aur Chhota Bheem Ka Dhamaal is conceptualised by Mindshare
BCL consists of 8 teams, comprising 120 popular television celebrities who will compete against each other playing a total of 19 matches of 14 overs each
Samsung's range of SmartDirect TVs will come with an in-built Airtel digital TV Smart Card which will enable DTH signal reception without the need to install an external set top box exchange4media News Service
The new look of the restaurant search platform, and its new logo is a celebration of the passion for food in the 17 countries that it covers, say Deepinder Goyal, Founder
The peak in sales that coincide with our celebrations are also linked to rational and irrational factors, says Sunder Hemrajani, Managing Director, Times OOH
Despite the political turmoil and natural calamity, the festival has seen a reasonable hike in ad spends and sales, say stakeholders
The long festive weekend will see a gamut of special shows, movies and new series aimed at keeping the viewers glued to their screens
IVFA, the majority stakeholders in Radio City, are looking to offload 51 per cent stake in the FM operators. The VC firm is said to be currently engaged in negotiations with a few major corporations according to industry sources
Mobile is revolutionising marketing while big data is blurring the lines of demographic definitions, says Gowthaman, COO, Mindshare APAC
The Assembly elections have proved that the parties that created the most positive buzz on social media also won the elections. Could it replace the traditional exit polls?
The essentials can vary based on the activity and the audience it is trying to reach. Also on what the content is actually ‘selling’. However the one key factor that does underline this process is description on the thought it is communicating. Something ambiguous or untactful loses the essence and the audience gets distracted. Clear and smart communication is essential.