Sameer Sainani
guestcolumn@exchange4media.com
@Sameer Sainani
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Guest Column: Cannes Lions 2016 - Content companies will now need to cater to 'experiencers', not viewers: Sameer Sainani, BCCL
BCCL Director reiterates the scope of VR in marketing today, shares key take-aways from session @Cannes Lions