With the core objective of the campaign centred around building awareness of the launch of this new offering, Posterscope used the product tag line ‘Subah ka Biscuit’ in its communication to showcase the product as a morning breakfast snack. The campaign aimed to reach out to the mothers of children aged five and fifteen years across Sec A & B
The list of shortlisted entries for Direct Lions were announced today. India had a total of four shortlisted entries between three agencies
O&M, BBDO India, Weber Shandwick and Mindshare have been shortlisted in one category each
J.Walter Thompson has been shortlisted in four categories while Taproot Dentsu and Dentsu Creative Impact has been shortlisted in 3 categories each
The agency, which is part of IPG Mediabrands took home 2 Golds, 2 Silvers and 2 Bronzes at the recently concluded Indian Digital Media Awards held at Mumbai
Contract Advertising, Law & Kenneth Saatchi & Saatchi and Bates Chi & Partners see their entries make it to the shortlist this year
Leo Burnett India and Ogilvy and Mather India are the only two Indian agencies to see their entries shortlisted in this category this year
Mike McGee, Chief Creative Officer & Co Founder, Framestore, Karen Boswell, Interactive Lead, adam&eve DDB discuss ‘Establishing a VR Roadmap for Creative Industries’ with Stephen Lepitak, Editor of The Drum
The agency’s work ‘Breathless Choir’ for Philips won 2 Gold Lions in the Health & Wellness category. The agency also won 6 Sliver and 5 Bronze Health Lions today
"This is a dream come true for all for us, after we came third last year with no planning or working towards it, we really owed it to ourselves to work towards becoming the number 1 agency. So it was actually a focused effort; and studying last year's winner, it seemed impossible, but it isn't," said Praful Akali, Founder & Managing Director, Medulla Communications
A panel discussion on ‘How is Digital Marketing Shaping Business Outcome’ was held during the IDMA 2016 event which witnessed the participation of industry stalwarts like- Amitabh Tapadar, Brand Group & Consumer Insights Head-Consumer Products Segment, Bajaj Electrical Ltd, Anuradha Aggarwal, Chief Marketing Officer, Marico Ltd., Siddharth Banerjee, Senior VP, Marketing, Vodafone India Ltd., Somnath Kedia, Business Head, IFB Industries Ltd and Praseed Prasad, Head of Agencies & Partnerships, Flipkart. The discussion was moderated by Ranjoy Dey, Head of Digital, Havas Media India
Young lion winners Akshay Brijkrishan, Media Manager, and Nivedita Ravishankar, Business Manager at Maxus write about their expectations from the festival, sessions they look forward to attending, and more...
Akshay Brijkrishan & Nivedita Ravishankar Jun 20, 2016 7:42 AM
As a country, we have got to change our perspective to what works globally. If our benchmarks are not global, we are not going to be able to compete at a world level, says Saurabh Varma, CEO, Leo Burnett, South Asia, who is among the jury members at the Cannes Lions International Festival of Creativity 2016
Famous Innovations' Raj Kamble adopts a lion at Sanjay Gandhi National Park, and names it Cannes
BCCL Director reiterates the scope of VR in marketing today, shares key take-aways from session @Cannes Lions
Speaking at the Cannes Lions Festival 2016, Medulla Communications' Amit Akali and Praful Akali believe that whilst the creative team is the soul of advertising in healthcare communication domain, working with a medical expert is a must have. The greater the integration of the medical team with the creative team, the better is the communication
The excellence awards winners for IDMA 2016 share their joy after winning the top honours at exchange4media's premier digital marketing awards