Prashanth Challapalli
guestcolumn@exchange4media.com
@Prashanth Challapalli
Authors
Guest Column: Confessions of a Cannes Rookie - What I learnt from Droga & Under Armour: Prashanth Challapalli, iContract
What does it take to build a great brand? What does it take to build a great agency? That's what I was asking myself as I left The Lumiere theatre after an absolutely inspiring session with David Droga & Kevin Plank of Under Armour, writes Prashanth Challapalli, iContract, Executive Vice President and Digital Head of iContract
Guest Column: The Digital Agency Manifesto - What won't happen in 2014?
As per iContract's Prashanth Challapalli, the year will not see digital agency leading integrated campaigns, Facebook getting the mobile platform right, or websites stop being digital billboards
Guest Column: The Digital Agency Manifesto - Hiring your team
The digital agency of the future will have two broad departments - Creative & Engagement Planning, therefore, the composition of the creative team needs a relook, says iContract's Prashanth Challapalli
The Digital Agency Manifesto: Who do you want to be?
Today, clients don't need a digital strategy; they need a strategy for a digital world, says Prashanth Challapalli, Senior VP & GM, iContract in the first part of this series