With this alliance, Media Mantra looks forward to cater to the growing demand of international audience by providing best-in-class Marketing and PR services/solutions, strengthening its expertise and establishing visibility at the global forefront
The Market Research Society of India (MRSI) held its 28th Annual General Meeting at MCA Mumbai. While the report on the activities for 2015-16 was presented, the key plans for next couple of years were announced.
Entries from BBDO India/Red Ice Films, Ogilvy & Mather, Law & Kenneth Saatchi & Saatchi/Lightbox Films, Leo Burnett and Publicis Communications make it to the Film Lions shortlist
The show will be adding a new segment titled ‘Rishta Pakka Hai’ – A family connection
40% of women say they do not identify at all with the women they see in ads; advertising must be a powerful force in leading positive cultural change
Kantar Worldpanel has formed a global partnership with Facebook that brings Facebook mobile ad exposure data into Kantar Worldpanel’s Consumer Mix Model (CMM) service
Epica will hold its next jury meeting, creative conference and 30th prize-giving ceremony in Amsterdam from November 14-17. As part of the celebrations, Epica will post and tweet introductions from the 29 issues of its annual Epica Book, with the hashtag #EpicaAwards30
Gozoop has bagged the digital mandate for the retail chain HyperCITY which aims at providing an international shopping experience, where customers can shop in comfort in a large, modern & exciting environment
Unique partnership enables performance-driven marketers to unify data silos and generate cross-channel insights to optimize campaign investments
Vinayak Shinde, Creative Director, Medulla Communications, was chosen for the global Reckitt Beckinser, Cannes Lions Health Innovation Hack, by Lions Health and RB. Shinde who was a part of the winning team writes about his experience
Positioned as English movie channel for young Indians, the new channel offers edgy, fast-paced, new age premium content in SD and HD with a tagline 'Hollywood's wild child'
This is a first of a first of a kind partnership in the Indian digital VOD space. The tie-up will see Turner's kids content play on VOOT. The deal cements VOOT as the largest online destination of kids content in India
What does it take to build a great brand? What does it take to build a great agency? That's what I was asking myself as I left The Lumiere theatre after an absolutely inspiring session with David Droga & Kevin Plank of Under Armour, writes Prashanth Challapalli, iContract, Executive Vice President and Digital Head of iContract