Karthi Marshan
guestcolumn@exchange4media.com
@Karthi Marshan
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Guest Column: What women want... Listen
Karthi Marshan, Head - Marketing, Kotak Mahindra Group stresses on the need for advertisers to refocus on marketing to women and go beyond the clichéd
Guest Column: "Brands should focus on marketing for women, not to them"
According to Karthi Marshan, Head Marketing, Kotak Mahindra Group, this begins with attempting to understand women's problems and developing products and services that address those problems