According to Karthi Marshan, Head Marketing, Kotak Mahindra Group, this begins with attempting to understand women's problems and developing products and services that address those problems
The battle between the Congress, BJP & AAP is being fought out as senior admen & media planners join the fray to manage their social media & advertising strategy ahead of the Lok Sabha elections
The much awaited list is all set to be unveiled on March 19, 2014 in Mumbai at a glittering evening hosted by Colors
The APAC CCO of kids genre at Turner International also feels that originality, physical humour & animation are the core parameters before finalising content for the Indian market
The CEO of Ten Sports believes that digital is where the future lies and that apart from acquisitions, user engagement plays a key role in getting viewer traction
The TVC, conceptualised by L&K Saatchi & Saatchi, is breaking today. The object is to highlight the shift in Skybags' imagery from being a luggage brand
The agency has announced a year-long programme of events & activations to highlight its pioneering spirit & rich history around the world as it celebrates its 150th anniversary