Jhinuk Sen
jhinuk@exchange4media.com
@Jhinuk Sen
Authors
Reporter's Diary: Facebook! Find me a home!!!
House hunting and copy editing. A delightful headache. Jhinuk Sen shares her woes...
Lintas Media Group Kolkata on a winning spree
Lintas Media Group’s Kolkata office has bagged the media duties of Bengal Shriram Hi-Tech City, Srei Infrastructure and National Jute Board, giving the agency a combined win of Rs 50 crore.
Reporter’s Diary: Learning off the field
Unlike correspondents who get to be in the thick of action, the editors’ life is rather protected and distanced from the real events. Do they learn more? Jhinuk Sen wonders how…
Panasonic goes all glam
Panasonic has taken a leap into the beauty and glam segment with a range of new products as the company looks to tap the TG that aspires for a better lifestyle – youth in the 20-30 age group.
OOH looking for 'snackable' content; impact... not innovate
Technology or innovation, what could drive the OOH industry into the next growth phase? Industry experts are divided on this...
Taproot India's Agnello Dias is Sydney bound for AWARD
After Budapest and Singapore last year, Taproot India’s Agnello Dias is Sydney bound this year.
A glass half full: Bruce Paisner on Emmys & Indian television
Bruce L Paisner, President & CEO, Industrial Academy of Arts and Sciences, talks to exchange4media about the Emmys and the scope in Indian television.
Edelman Trust Barometer – Filling the trust vacuum
Edelman Trust Barometer 2011 shows trust in media sliding, while trust in government is at an all time low. Businesses have fared better.
Reporter's Diary: Lessons and is this important?
Editing is the story behind the desk. But a big part of what goes on in the mind when corrections and additions happens lie in the lessons learned and the conversations had with people at events…
The 'Cool Quotient': You either have it or you don’t
UK-based media entrepreneur Terry Mardi, Kotak Mahindra Group’s Karthi Marshan and Weiden+Kennedy’s V Sunil decipher what being ‘cool’ is all about.
Youth marketing needn’t always go as planned; make it relevant
Mikko Ampuja, pioneer of youth research in Finland, speaks about how insurance could be boring but a relevant category for the youth.
DSC Ltd assigns creative duties to Lowe Delhi, Karishma Initiative bags media mandate
Infrastructure company DSC Ltd has chosen Lowe Delhi and Lintas India’s Karishma Initiative for its creative and media duties, respectively.
Reporter’s Diary: 2011 Shock Therapy: <i>Zor ka Jhatka hai Zorro se laga!</i>
This has been a year of ‘shocks’. Anything that startles you, shocks you out of your wits, has been in the news for days at end. Is this what will make or break 2011? Things out of the ordinary, amplified, viewed through a kaleidoscope and presented perfectly gift wrapped on your table, wonders Jhinuk Sen.
Tata consolidates media biz of telecom brands; Virgin Mobile moves to Lodestar UM
In a final turn of events, Tata has consolidated all of its telecom brands with Lodestar UM across the GSM and CDMA platforms. Virgin Mobile has been the final addition to the Lodestar arsenal, after Tata DoCoMo and Tata Indicom. The account size is pegged at upwards of Rs 60 crore. No pitch preceded this development.
Fortifying India ops, Havas Media to launch media agency Arena & mobile specialist Mobext
Havas Media is in the process of expanding its India offerings. The company is launching specialised media agency, Arena, in the country. It would also be launching mobile marketing agency, Mobext, that falls under Havas Digital. In a conversation with exchange4media, Alfonso Rodés Vilà, Global CEO, Havas Media, informed that the launches were earmarked for 2011.
Aegis Media fortifies OOH business; launches second agency, Brandscope
Aegis Media Group on November 29, 2010, announced the launch of its second OOH agency, Brandscope, in India after Posterscope. In an exclusive conversation with exhage4media, Ashish Bhasin said, “Brandscope’s focus will be more on keeping the brand at the centre of an OOH solution.”
Pantaloons on a ‘Next Gen’ journey; acquires a new milestone with style and flair
Pantaloons, one of India’s leading fashion retailers from the Future Group stable, has acquired a new milestone with style and flair. Expanding its retail presence, Pantaloons launched its 50th store in the country in Delhi. The Group also plans to spread to smaller cities and was open to standalone stores as well as stores in malls.
Reporter’s Diary: Of Corrections, the Other side of the Desk and After Dark...
It is strange for me to write the Reporter’s Diary for I am not a reporter. My daily duties do not involve meeting people or interviews or running helter-skelter for comments or even putting them all down in a story. I handle the other side of the desk – of corrections and all things that happen when the rest of the correspondents are in their beds.
Of ‘Munnabhaisation’ of brands and keeping Bharat healthy for a vibrant India
The first ever FCCI Brand Summit, held in Delhi on August 5, 2010, witnessed the participation of media stalwarts, who debated over the ‘Challenges before an Integrated India: Bridging the Rural-Urban Divide’. Among the topics discussed were ‘Would the aspirations of a disparate India ever be met through brands?’ and ‘How will brands ever address the widening economic disparities of these two Indias?’
Recession lessons well learnt, but worst may not be over, caution Apurva Purohit, Ashok Venkatramani, Suman Srivastava, Tarun Rai, Vikram Sakhuja, Srinivasan Swamy
The exchange4media Conclave 2010 in Mumbai concluded with a ‘Power Panel’ comprising Apurva Purohit, Ashok Venkatramani, Srinivasan Swamy, Suman Srivastava, Tarun Rai, & Vikram Sakhuja, who shared their learnings from the slowdown.