Looking back, this week saw some top level movements in Colors, STAR and Dentsu. Raj Nayak joining Colors took the industry by surprise. LiquidThread President Brian J Terkelsen speaks about the content practice space in India and what one can expect.
Unlike correspondents who get to be in the thick of action, the editors’ life is rather protected and distanced from the real events. Do they learn more? Jhinuk Sen wonders how…
Print advertising of ice cream and frozen dessert grew 9 per cent in 2010 vis-à-vis 2009. The top five advertisers contributed to 73 per cent of the total ad volumes.
Momentum is building up for the Indian Digital Media Awards (IDMA) 2011 with the distinguished Jury in place. Mahendra Swarup and Shashi Sinha are co-chairing the Jury. Last date for receiving entries is April 25, 2011.
“For great work to happen, there are three things to remember. If it is worth doing, it is worth paying for. Innovation must be funded – period. And finally, there is no such thing as value-add,” remarks Brian J Terkelsen, President, LiquidThread, SMG.