Ola Electric’s CMO Anshul Khandelwal step
Apart from the CMO, the CTO Suvonil Chatterjee has also tendered his resignation
Date-wise News
AI leads the charge across marketing & advertising spends in 2024
By 2025, programmatic ads are anticipated to account for more than 70% of digital ad spend in India, with an impressive CAGR of 11% through 2027
‘We moved our targeting focus from demographic to psychographic’
Nishant Kashikar, Country Manager - India and Gulf, Tourism Australia, talks about Tourism Australia’s latest marketing campaigns, leveraging Australian cricketers and more
Brands get the memo on message marketing this year
2024 was pivotal for message marketing in India as brands embraced innovation and personalisation to engage their customers with SMS, RCS and WhatsApp