Arun Nautiyal resigns as Output Head of Zee News
He was previously associated with ABP Network for over two decades
Date-wise News
Ranveer Singh and SlowCheeta vibe to freshness in Tic Tac ad
The digital film features a peppy rap song sung by SlowCheeta
'The idea of quantifying everything in PR can sometimes miss the point'
At the 14th edition of IPRCCC 2023, industry leaders discussed the nuances of PR metrics and how to re-establish the value of PR
Cannes Lions 2024: India secures three metals on Day 1 so far
Ogilvy bagged a silver and a bronze for Taj Mahal Tea and St Jude Childcare Centre campaigns respectively. McCann Worldgroup won silver for Buckaroo Footwear
Better Choice Alliance encourages open communication among kids
The #BaatKarengeTohBaatBanegi campaign is focused on fostering healthy communication and health habits
Sr. journalist Anant Tyagi to join Zee News
He will host the 10 pm show on the channel
Sharp showcases the spirit of fatherhood in new ad campaign
The campaign has been designed and executed by Horizon9
Association of Indian Magazines seeks budgetary support from Telangana CM
AIM is asking for the government’s support to promote the cause of credible reading
Hybrid opens a new office in Gurugram
The Gurugram office will also act as the new corporate headquarters for the brand in India
Samvrit Bhattacharya joins ABP Network as National Sales Director, Digital Sales
He has over two decades of experience in building and managing brands across Print, Television and Digital platforms
TV18-Network18 merger: NCLT asks for nod from equity shareholders, unsecured creditors
The tribunal has appointed former Supreme Court judge Justice (Retd) V Ramasubramanian as the chairperson of the meetings
Broadcast Services Bill may cover user-generated content on social media
If passed, content created by creator "professionals" on social media platforms like YouTube will be regulated by both MIB and MeitY
Palak Tiwari to represent Korean brand Etude in India
Palak Tiwari is the company's first-ever brand ambassador for India
Cannes Lions 2024: 8 more campaigns shortlisted, tally stands at 46
The shortlists have been bagged in creative data and brand experience and activation categories
Philips wants you to break the habit of using and old rusty dusty mixer grinders
The campaign is conceptualized and created in collaboration with FCB
TVS Electronics appoints Srikaanth Viswanathan as Vice President & CTO
Sathya Doraisamy named Chief Business Officer – Electronics Manufacturing Services
Siddharth Kedia joins Jio Platforms as Sr VP & Head - Jio Games
Siddharth Kedia was earlier CEO of Nodwin Gaming
McDonald’s drops TVC for Chicken Surprise Burger
Karan Johar has promoted the same on social media
‘AI is creating magic in everything we are delivering today’
At the e4m India PR and Corporate Communication Conference 2024, industry experts shared insights on the topic ‘How AI is transforming the PR landscape’
Pre-launch of RPSG Lifestyle Media’s wedding vertical "Manifest" held in Capital
Manifest will encompass a magazine, digital engagements, online experiences and more
Netflix renews 'The Great Indian Kapil Show' for season 2
The finale for the ongoing season is slated on June 22
‘All reputation custodians should have a reputation repair playbook’
At the e4m India PR and Corporate Communication Conference 2024, industry professionals shared their expertise on managing risk and reputation for highly regulated businesses
Cheil X hires Anurag Tandon as Chief Growth Officer
Anurag Tandon has 20 years of industry experience
Vicky Kaushal is back as the brand ambassador for Wild Stone CODE
Vicky Kaushal stars in the latest commercial for CODE Titanium
ABP’s Shailendra Shetty joins RPSG Media as Chief Business Officer
He will oversee Open Magazine, Fortune, and various new media assets under RPSG Lifestyle Media
The delusion that digital transactions build brands
Guest Column: Shubhranshu Singh, Chief Marketing Officer, CVBU at Tata Motors, writes on the challenges of the digital platforms, and more
Disney+ Hotstar introduces pause ads feature for CTV
Earlier this year, the platform had launched 3-D breakout billboards for mobile
Varun Kohli moves on from Bharat Express
Varun Kohli was the CEO and Director of the Hindi news channel
Zee Media announces salary increments
About 85 percent of the employees of Zee Media have been given an increment in salary, ranging from 5 to 15 percent
Outreach celebrates 20 years with rebranding
The agency has also launched a new website
Fine print of fair revenue sharing: A logical ask?
While DNPA awaits an early redressal from MIB, industry experts discuss the nuances of publishers' ask for revenue from tech giants and the way forward for the industry
Cannes Lions 2024 begins today: Will India roar loud this year?
e4m does a little bit of data crunching and future-gazing before the celebrations begin in Cannes
‘The new-age buyer makes sustainable choices but also lives life to the fullest’
Partho Banerjee, senior executive officer, marketing and sales, Maruti Suzuki, shares insights into the brand’s new campaign ‘Run On What You Love’ and Gen Z as the target audience
SC advertising mandate to dampen festive season spending?
Citing the absence of clear guidelines, marketers are re-evaluating advertising budgets for the upcoming festive season, share stakeholders