Netizens are praising a smartly executed OOH campaign that places billboards of the two brands strategically one above the other in a way that the messages read connected
While some experts called the return of CGOOH in marketing a modern remix of an old TV trick, others pointed out that CGI campaigns are cost-effective and get eyeballs too
Meta users in the US can buy Amazon products without leaving Insta or FB apps. Though the feature is yet to be launched globally, it is being dubbed as the “most significant ad product of the year’