SPAG FINN Partners introduces 'The FINN Purpose Alignment Index'
The launch was marked by the unveiling of 'The Change Makers for the Purpose-Driven Landscape' eBook
Date-wise News
Revenue for print media industry to grow by 8-10% YoY in FY2024: ICRA
Ad revenue to remain below pre-Covid level in FY2024, despite expected increase in ad-spent by the government in the run-up to elections
Skoda Auto Volkswagen India ad expenses down by 31%
Promotional expenses came down from Rs 866.6 crores in FY22 to Rs 597.8 crores in FY23
Sruthijith KK joins ET as Executive Editor, Bodhisatva Ganguli assumes mentorship role
Ganguli, the Editorial Director of ET, has stepped down to take on a more strategic role as a guide to leadership
Sting Blue launched with an 'electrifying' ad
The quirky brand campaign is accompanied by the tagline 'Sting Blue Current, Kamaal ka Current’
Connected TV has emerged as the fastest growing screen for YouTube in 5 yrs: Google India
At Brandcast 2023, the internet giant also shared that YouTube Shorts’ average daily views have grown by over 120% year-on-year
Sensodyne launches campaign to celebrate role of dentists in our lives
The digital campaign has been released to mark World Dentist's Day on October 3
Dribbling into desi hearts: The NBA's surge in India
With this season alone recording an astounding 100 million+ unique viewers, NBA has firmly anchored itself as the 'fastest growing global sports league' in the country
Ullu appoints Avinash Dugar as CEO
Dugar, in his career spanning over two decades, has held various leadership positions in major steel companies
The Sadin-Pratidin Group hosts ‘The Conclave 2023’ in New Delhi
The Conclave was inaugurated by Union Finance Minister Nirmala Sitharaman
The Marcom Avenue bags Performance mandate for Priya Gold
The agency will work on enhancing PriyaGold's brand visibility and market reach
Sebi case: SAT reserves order on Punit Goenka’s plea
The tribunal has given one week’s time to the parties to file written submissions, if any
Lavie Sport gets Ranveer Singh to ‘work, play, slay’
The campaign has been conceptualised by Makani Creatives
Fitelo ropes in Bhumi Pednekar for social media campaign
In the campaign, Bhumi shares her fitness journey
Imtiaz Ali joins Raghu Rai to judge National Geographic India photography reality show
Premiering on National Geographic on 30th September, the show will feature nine contestants
Skybags & Disney start a ‘magical voyage’ with Marvel and Wakanda Forever collections
The Marvel Collection are embossed with Marvel and Wakanda graphics
Kartik Aaryan roped in as brand ambassador of Drools
In an Instagram teaser for the brand, Aaryan re-enacts his iconic monologue from 'Pyaar Ka Punchnama'
BARC to share unprojected & weighted RLD with broadcasters: Report
This comes after BARC fixed the price for Respondent Level Data at Rs 15 lakh per annum
Use AI as support, not as the first step: Sameer Bajaj, MakeMyTrip
Bajaj, Head of Corp Comm at MakeMyTrip, spoke about the importance of an impact-led approach at the PR and Corp Comm 30 under 30 Summit
‘Data analytics have refined communication strategies’
At e4m PR & Corporate Communication 30 under 30, panellists deliberated on the various critical questions that arise with digital transformation
'Those who master AI will replace those who don't'
At e4m’s PR and Corp Comm 30 under 30 Summit and Awards, industry experts shared insights on how AI will impact the communication and media industry
PRs at forefront of helping organizations navigate complex situations: Nandini Chatterjee
Chatterjee, Chief Marketing & Communications Officer, PWC was speaking at the 3rd edition of the e4m PR and Corp Comm 30 under 30 Summit and Awards
BYJU's to lay off nearly 4,500 staffers
This follows Arjun Mohan’s appointment as the new CEO
Ditch the acronyms to focus on what CTV can really deliver
When did TV stop being TV? Prabhvir Sahmey, Senior Director Samsung Ads, writes how industry’s obsession with jargons is holding everyone, including brands, back
Haldiram's captures a journey of flavours in new TVC
The film is an inaugural ad for the brand's restaurant chain
Festive fervour: Consumer durables sector expects double-digit growth in Oct-Nov
The industry experienced a positive environment during Onam, indicating that the approaching months would be profitable
Disney+ Hotstar unveils 9 sponsors ahead of ICC World Cup 2023
The platform has roped in Mahindra & Mahindra Ltd., Booking.com, Surf Excel (HUL), Peter England (ABFRL), Thums Up, Kingfisher Premium Packaged Drinking, Diageo India, MRF Tyres, LendingKart
e4m-Samsung Ads CTV roundtable to be held in Gurugram today
At the exclusive roundtable, experts will share insights on the theme ‘How to Leverage the Power of Screen’
NDTV gets permission from MIB to launch 3 HD channels
The three high definition channels that received the nod are NDTV 24x7 HD, NDTV India HD and NDTV Profit HD