The research was conducted using TRA’s proprietary 61-Attribute Brand Trust Matrix for the two main contesting political ‘brands’ in the elections, Narendra Modi and Rahul Gandhi
The study, 2019 Mobile Marketing Research – India Market, underscores the growing importance and advanced implementation of mobile devices
The campaign will span across OOH, digital media and on ground activations across multiple cities
Marketing strategies and tactics must be conceived with the new digital nature of today’s audiences in mind, say experts
The new channel which has been launched on May 31st will offer viewers 101 world premieres through the year
The deals include several award-winning titles such as Himalayan Gold Rush and Moonwalk One
Anuraag Srivastava, Co-Founder & COO, Rainshine, spoke to exchange4media about launching Ulta Fullta, India’s first cricket Digital Game Show and it's integration with the World Cup
Conceptualised by Rajkumar Dhoot, presented by Kenstar and powered by Priya Gold Biscuit, Zedd Black Agarbatti and Ankur Salt, the show will premiere on June 2, 2019
The channel’s coverage will be led by News18 India Deputy Managing Editor Kishore Ajwani and senior anchor Anand Narasimhan
V-Nourish from Veeba Foods is a nutrition supplement for kids above 5 years
The game allows users to predict and win rewards every time they choose to have their food delivered from Zomato
The music video will also see other PUMA brand ambassadors like Sushma Verma, Indian National Woman Cricketer, and Mary Kom, Indian Olympic Boxer express their support for the team.
The series will be available on Hungama Play and partner networks from May 30, 2019
Apart from the digital film, Mondelez plans to roll out the campaign on OOH and other digital media
Coinciding with the highly-anticipated World Cup 2019, the campaign will run from May 25th to June 14th
At a panel discussion on Consistent vs. Persistent: The Long Term Growth Plan, industry experts said brands need to be consistent and that brand building is about every day and every moment
He was the Human Resources Development minister in the previous cabinet
At the Pitch CMO Summit Bangalore 2019, Arjun Ranga, MD, Cycle Pure Agarbathies spoke about ‘Building A Meaningful Brand’ during his valedictory address
Ad revenue has posted a growth of 2.3% to reach Rs 1736.6 crore in FY19, the company has said
Entertainment Network India, which operates Radio Mirchi, has made Rs 175.5 crore as revenue during the fourth quarter
Warrier has worked with Mindshare, Star TV, Kinetic Worldwide, Cactus Imaging and Perfect Relations
At the Pitch CMO Summit Bangalore 2019, Pradeep Hejmadi, Group CEO, Aidem Ventures spoke about ‘the power of emotion in marketing’
Industry experts see the acquisition as a good move
Tasmayee Laha Roy & Moumita Bhattacharjee May 31, 2019 8:57 AM
At a panel discussion, marketers decipher the art of engaging the digital audience and understanding the consumer’s perspective in terms of what helps them connect with a brand
At the Bangalore edition of Pitch CMO Summit 2019, Reddy, CEO South Asia, Insights Division, Kantar, delivered a session on ‘Fast Tracking Brands in a Polygamous Age’
The cast of SonyLIV’s first Tamil web-series ‘Aivar’ - Sanjjanaa Galrani and Ashwin Kakumanu - and director Harsha V spoke about OTT's penetration and challenges at the session
Menon, Head-Royal Challengers Bangalore (RCB) & New Business at Diageo India, spoke on the topic ‘Royal Challengers Bangalore: Building a Connect with Fans & Brands’
At the Bangalore edition of the summit, Kant, CEO, Watches & Accessories, Titan, spoke on the topic ‘The X Factor in Building Brands’
Ganguly, Managing Director, Puma India, unveiled the brand’s latest advertising campaign “Ab Balla Bolega”, featuring Virat Kohli, at the summit, a day before its national release
As per the TAM AdEx data, Print went for 99% ad insertions on TV this year, an increase of 3% from last year